As a TV executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. With analytical insights from Parrot Analytics, you can measure audience interest, identify revenue potential, and evaluate the popularity of a TV show or genre. In this context, we will discuss how demand data can help TV executives make informed decisions by using the example of "Naked News" in October 2023 in Canada.
Content Valuation:
As a TV executive, it is vital to know the value of your content for better programming decisions. Parrot Analytics content valuation system uses demand data to determine a show's dollar value contribution to any platform in any region. With this, you can make informed decisions on how much to spend on content, estimate cannibalization of audiences if a title is available on multiple services, and assess the value of exclusivity. By analyzing "Naked News" in October 2023 in Canada, we can determine how to value content using demand data.
According to Parrot Analytics, "Naked News" had an audience demand of 2.2 times the average show in Canada over the last 30 days, indicating good demand. Only 8.6% of all TV shows have this level of demand, further emphasizing the show's value. Besides, the demand for this show has been decreasing recently, compared to its demand of 2.3 times the average over the last 90 days, which is essential to note for content valuation.
Distribution:
Determining which platforms to target for distribution of your content is essential for TV executives. Evaluating global content demand can help identify the most popular markets and genres. By analyzing the top 10 global markets where "Naked News" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets.
Canada is "Naked News"'s number one market globally, where it achieved good audience demand of 0.6x. Similarly, audience demand for the show is okay in other markets such as the United States, India, Japan, Sri Lanka, Australia, Bangladesh, Netherlands, and Mexico. With this information, TV executives can make better decisions on which platforms to target for distribution.
Programming:
TV executives can use demand data to optimize their programming strategy. By using statistical analysis, taste clusters, and affinity analysis, executives can make informed decisions about choosing the right talent, brand, and genre. "Naked News" fans also like "The Witcher," "Loki," "The 100," "Better Call Saul," "New Amsterdam (2018)," "Silicon Valley," "Rick And Morty," "W'z," and "La Que Se Avecina." This data helps TV executives decide which genres should be focused on to attract new subscribers to their SVOD service.
Conclusion:
In conclusion, demand data can provide valuable insights to TV executives making informed decisions. By analyzing the example of "Naked News" in October 2023 in Canada, we demonstrated how demand data can help TV executives determine content valuation, optimize their programming strategy, and choose which platforms to target for distribution. Parrot Analytics provides detailed analytics on demand data that can help TV executives make decisions that yield better returns for their business.
