For executives working in the entertainment industry, demand data can be a powerful tool for making more informed content, acquisition, distribution or programming decisions. Using "Naruto" as an example, we can see how understanding the demand for a show can help executives make better-informed decisions.
One of the key ways in which demand data can be useful is in content valuation. Parrot Analytics' content valuation system uses demand data to help executives determine the dollar value contribution of a title to any platform in any region. By knowing the level of demand for a show like "Naruto" in Canada, for example, executives can get a better sense of how much the show may be worth to different platforms in the region.
Another way in which demand data can be useful is in identifying trends over time. For example, while "Naruto" has had good demand in Canada over the last 30 days, its demand has been decreasing lately. Executives could use this information to make decisions about when to air the show or how to market it to try to build back its popularity.
Demand data can also be useful for understanding a show's performance relative to others in the same genre. For example, "Naruto" ranks at the 97.6th percentile in the comedy genre in Canada, which means it has higher demand than almost all comedy titles in the country. Knowing how a show like "Naruto" stacks up against others in its genre can help executives make better decisions about which shows to acquire or produce themselves.
Examining the top 10 global markets where "Naruto" is most in-demand over the last 30 days can also provide executives with valuable insights. For example, executives can see that the show outperforms the demand of the average TV show in each of these markets, and that the United States is its number one market globally. By understanding where a show's demand is strongest, executives can make better-informed decisions about where to focus their marketing efforts or where to distribute the show next.
Finally, executives can use demand data to better understand a show's potential for spin-offs or franchises. In the case of "Naruto," it has exceptional franchisability, which means there may be opportunities to monetize the show further through spin-offs or other related content.
In conclusion, understanding demand data is critical for executives working in the entertainment industry today. By examining demand trends for a show like "Naruto," executives can make more informed decisions about content, acquisition, distribution and programming, as well as get a better understanding of a show's overall value and potential for monetization.
