As a TV executive, it is essential to use demand data to make informed content, acquisition, distribution, and programming decisions. Demand data provides insights into how well a show is performing, the popularity of a show or genre in different markets, and audience preference. Using the example of "Perry Mason (2020)" in Canada during February 2024, let's explore some of the questios Parrot Analytics can answer using demand data.
Content valuation uses demand data to answer questions such as how much is my series worth? What is the baseline value of a title? Using Parrot Analytics demand data, a content valuation system can calculate the monetary value of a title contribution to a platform's revenue.
Additionally, if you are looking to expand globally, demand data enables valuing IP globally, answering the question of what content is most popular on a global scale.
Using demand data, you can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. This data helps you calculate the ROI a specific title will bring on any given platform.
In terms of subscriber acquisition and retention, Parrot Analytics demand data shows which titles can be bought to keep the current audience happy and which ones will attract new subscribers. For instance, "Perry Mason (2020)" had an increase in demand of 42.9% in Canada during February. This data demonstrates that buying this show could help retain and attract more subscribers in Canada.
Content distribution and programming decisions are also informed by demand data. It helps identify the most popular genres in local markets, how to launch a show, and at which price point.
Lastly, demand data powers the affinity analysis that could cover talent, brands, or TV shows in general, showing which ones to partner with to expand the audience and attract and retain subscribers.
In conclusion, in a digital world where competition among streaming services continues to grow, using demand data to generate insights and make informed decisions is more important than ever. Parrot Analytics provides valuable demand data that enables TV executives to make informed programming, acquisition, content, and distribution decisions and increase revenue.
