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Unlocking the Value of 'Private Eyes': How Audience Demand Data Helps TV Executives Make Informed Content Decisions

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Parrot Analytics Insights - November 2023

If you are a TV executive or content creator, Parrot Analytics' demand insights can help you to make more informed decisions related to content acquisition, distribution, programming, and valuation. Based on the data provided, let's explore some of the questions that Parrot Analytics can help answer for "Private Eyes":

1. How much is "Private Eyes" worth to a platform in Canada?

The value of "Private Eyes" to a platform can be determined by content valuation system provided by Parrot Analytics. The system is based on the demand data and reveals the dollar value contribution of the title, to any platform, in any region. By calculating the platform-specific marginal revenue contribution, a title's potential consumer interest and engagement can be evaluated, helping a platform determine how much to pay for it.

2. How can we compare "Private Eyes" against other titles available on the market in Canada?

Parrot Analytics provides competitive benchmarking, enabling you to compare "Private Eyes" with other titles in the local markets. The demand insight data can be used to compare its rankings against similar TV shows and across different genres, helping to determine how it competes in the market.

3. How can we assess the future commercial value of "Private Eyes" content?

Parrot Analytics can be used to assess the global audience demand for "Private Eyes" and compare its performance with other shows across six dimensions. These measures provide insights on the travelability of the title to international markets and franchisability, which is the spin-off potential. This information can be used to make an informed decision about whether to invest in additional content related to the title.

4. Should our platform target specific markets to promote "Private Eyes"?

Parrot Analytics can be used to explore the top 10 global markets where "Private Eyes" is in-demand. The show is currently most popular in Canada, its home market, but it has also generated interest in other countries such as France, Denmark, Netherlands, the United States, Bulgaria, Brazil, Germany, and Ukraine. Based on this data, a platform can decide to leverage this demand by targeting specific markets during promotional campaigns.

5. How can we optimize distribution and release strategies for "Private Eyes"?

Parrot Analytics can help to optimize distribution and release strategies by giving insights into when audience demand spikes. This data can help platforms to distribute content more efficiently to locations where consumer demand is highest, or to adjust release dates to maximize exposure. The data can also help in making decisions about the pricing strategy and whether the content should be released globally or selectively to specific markets.

Overall, the data provided by Parrot Analytics allows TV executives, content creators, distributors, and platforms to make better-informed decisions based on consumer demand. For "Private Eyes" specifically, the demand data can help with content valuation, competitive benchmarking, assessing commercial value, targeting markets, and optimizing distribution and release strategies. By leveraging Parrot Analytics, teams can gain valuable insights to support their strategic decision-making processes.

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