As a TV executive, you can use demand data insights to make more informed content, acquisition, distribution, and programming decisions. In this case, you can analyze “Raven's Home” in Canada during October 2023.
Content valuation uses demand data to assess the dollar value contribution of any title to any platform in any region. By analyzing audience demand data for “Raven's Home,” you can answer questions like how much is the show worth, and how can you calculate its ROI for any platform. You can also assess its ability to drive subscriptions and mitigate churn.
Demand data can help you acquire or produce the right type of content that exhibits opportunities. You can use this data to understand what genres appeal to local audiences. With Raven's Home, you can see that the show has been above average in demand in Canada compared to other shows.
Demand data can further help you optimize the release strategy and pricing of your content. You can review the show's rank movements, such as “Raven's Home” moving up 360 spots in Canada during October. The demand increase of 45.1% in Canada during October, which is provided by Parrot Analytics, illustrates that popular programming changes from one month to the next, so it is important to monitor your shows on a regular basis.
You can also use demand data to analyze engagement patterns, such as “Raven's Home” holding about 93.5th percentile of demand in comedy genre shows during October in Canada. Understanding the audience's preferences can inform decisions around marketing strategy such as pre-release marketing and competitive benchmarking, which asks how “Raven's Home” is doing compared to other shows.
Also, you can examine the audience's preferences by leveraging demand-powered affinity analysis. If instruments of this type show “RuPaul's Drag Race” is a related show to “Raven's Home,” you may want to consider acquiring or producing a show that also appeals to this audience segment.
Closely observing demand data can help you identify opportunities for long-term growth, such as discovering other possible franchise opportunities or spinoffs within the family-friendly comedy genre. By comparing the show's 1 year rolling average demand numbers against its performance over a recent 30-day period, you can observe if its popularity is increasing or decreasing.
Overall, by monitoring demand data, you can become more familiar with audience tastes and preferences, and make better-informed decisions on content acquisition, distribution, programming, and marketing ideas.
