If you're an entertainment executive making programming decisions, Parrot Analytics' demand data can provide critical insights into how to optimize the performance of your programming slate. Let's take a closer look at how this applies to the TV series, "Revenge," during December 2023 in Canada.
One key advantage of demand data for entertainment executives is its ability to inform content valuation. By understanding how much audiences value specific shows, content creators, distributors, and other executives can make informed decisions about how much to spend on programming and which titles have the most potential to drive engagement and revenue. According to demand data, "Revenge" has demand that is 2.3 times the audience demand of the average show in Canada over the last 30 days. This means executives can feel confident that investing in "Revenge" could pay off in terms of driving engagement with subscribers.
Demand data also provides valuable context for assessing the performance of a TV show. For example, executives can examine how "Revenge" compares to other titles in its genre or region, which can provide critical insights into its competitive position within a particular market. According to the data, "Revenge" ranks at the 94.1th percentile in the drama genre in December, indicating that it has higher demand than 94.1% of all drama titles in Canada. This is a good sign for executives considering how to optimize their drama slate.
Demand data can also help executives identify trends in audience preferences and discover new content opportunities. For example, by analyzing the shows that fans of "Revenge" also like, executives can gain insights into similar titles that may perform well on their platform. The shows that fans of "Revenge" like vary widely, from "Chicago Fire" to "Game of Thrones," providing executives with a clear sense of the show's broad appeal to viewers.
Demand data can also help executives assess the likelihood of a title's success on a global scale. By analyzing the top 10 global markets where "Revenge" is most in-demand, executives can gain insights into which countries offer the most potential for audience engagement and revenue. While Canada ranks fifth globally, trailing the United States, South Africa, Australia, and France, it still represents a significant opportunity for the show's performance.
In conclusion, Parrot Analytics' demand data offers entertainment executives a powerful tool for informing content, acquisition, distribution, and programming decisions. By using data to understand audience demand, identify trends, and assess global opportunities, executives can make more informed decisions about which titles to invest in and how to optimize their programming slate. In the case of "Revenge," executives can feel confident that the show has strong demand and broad appeal, making it a potentially valuable asset for their platform.
