As an entertainment executive, it is crucial to make content, acquisition, distribution, and programming decisions that result in maximum engagement and profitability. One way to make data-driven decisions is by leveraging demand data.
For instance, analyzing the demand data of "RuPaul's Drag Race All Stars" for December 2023 in Canada can reveal useful insights that can aid decision-making processes. The show had outstanding demand in Canada, which was 8.7 times the average title for the previous 30 days. Besides, it achieved the peak of #257 in rank and an increase of 106 spots, indicating increasing popularity in December.
Demand for the show's audience in Canada belonged to the 98.9th percentile in the reality genre. Also, compared to the last 90 days, demand for the show decreases, signifying a changing trend.
Further analysis showed that the show had outstanding demand at a global level, with travelability and momentum being outstanding as well. Additionally, the demand for the show was 74% of the demand in its country of origin, which is the United States.
Using demand data from globally, top 10 markets where the show was most in-demand over the previous 30 days indicated excellent performance for every market. The United States was the show's top market, with an outstanding audience demand of 11.8 times in the country; Brazil ranked second globally, with outstanding demand.
The demand data can be used to answer numerous essential questions, including understanding the show value, content competition, audience retention and acquisition, pre-release marketing, under-monetized opportunities, and more. For instance, the show performed exceptionally in Canada, which could mean it is a valuable asset for a streaming platform to consider acquiring. The demand data can also be used to assess the potential of the show's spin-off or franchise, which could provide additional revenue streams and increase engagement in the show's audience.
In summary, demand data is a powerful tool for entertainment executives to make informed decisions on content, acquisition, distribution, and programming. By analyzing demand data, executives can gain valuable insights into a show's popularity, its trends, and its performance in various markets, which can be used to optimize the show for maximum profitability.
