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Unlocking Insights from TV Audience Demand Data: A Case Study of Scooby-Doo! Mystery Incorporated in Canada.

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Parrot Analytics Insights - November 2023

As an entertainment executive, you may be looking for ways to make informed decisions about the content you acquire, distribute, or create. This is where demand data can help you understand your audience better. The case of "Scooby-Doo! Mystery Incorporated" provides an example of how demand analysis can be used to find insights that inform strategic decisions.

Demand for "Scooby-Doo! Mystery Incorporated" has been increasing in Canada over the last 30 days. This means that this show has a higher demand than the average show on Canadian TV. You can use this information to understand the popularity of the show in the Canadian market and its potential value. You can also leverage this information to estimate the success of a potential acquisition of this show in Canada.

The show has a good rank in Canada, but its ranking has decreased by 127 spots in November. You could use this information to understand the show's popularity and relevance in Canada and consider strategies to improve its ranking.

The family genre of "Scooby-Doo! Mystery Incorporated" has a 95.5th percentile demand in Canada. This suggests that the show has higher demand than most of the family titles available in Canada. You could understand the dynamics of the family genre in that market and use this information to guide content creation or acquisition decisions in the future.

The "Scooby-Doo! Mystery Incorporated" case also demonstrates the usefulness of obtaining insights through recommendations based on the viewing habits of fans of the show. In this case, other shows that fans of "Scooby-Doo! Mystery Incorporated" also like are "Rick And Morty", "Alert", "Ray Donovan", "Better Call Saul", "Krapopolis", "Be Cool, Scooby-Doo!", "Bones", "Spy X Family (スパイファミリー)" and "Suits". You could use this information to identify potential shows that could complement your current programming or to connect with a specific fan base and hold their interest for a longer time.

By comparing the performance of the show in the last 30 days versus the previous year, you can observe an increase in demand. This information can help you evaluate the current performance of the show and how it compares to its previous popularity. As a result, you can identify trends and make informed decisions on how to promote the show and other related content.

Finally, analyzing "Scooby-Doo! Mystery Incorporated" demand across different markets provides you with a more in-depth understanding of its global performance. You could leverage this information when planning international distribution of the show or any similar shows. The United States market stands out as the largest market, with significant demand. The estimates of demand could also be used when valuing content for acquisition purposes to project the potential revenues and audience reach.

In summary, leveraging demand data and analytics can empower entertainment executives with data-driven insights to make more-informed content, distribution, programming, and acquisition decisions. The analysis of "Scooby-Doo! Mystery Incorporated" in Canada highlights how data-driven insights can guide entertainment executives' decision-making and help them understand and stay ahead of trends in the ever-changing entertainment industry.

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