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She-Hulk: Attorney At Law - Using Demand Data to Make Informed Content Decisions

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Parrot Analytics Insights - January 2024

As an entertainment executive, you can use audience demand data to make more informed and data-driven decisions about your content acquisition, distribution, and programming strategies. "She-Hulk: Attorney At Law" is an excellent example of how demand data can help you evaluate the value of your content and optimize your programming decisions.

Firstly, you can use demand data to assess the economic value of your content. "She-Hulk: Attorney At Law" has 9.3 times the audience demand of the average show in Canada, and only 2.7% of all TV shows have this level of demand. This outstanding level of demand indicates that "She-Hulk: Attorney At Law" is a highly valuable asset for any streaming or content platform. Additionally, you can use demand data to assess the value of a content library to a platform over time.

Secondly, you can use demand data to inform your content acquisition strategy. By examining the top 10 global markets where "She-Hulk: Attorney At Law" is most in-demand over the last 30 days, you can see where the show is most popular and adjust your acquisition strategy accordingly. For example, you can prioritize licensing deals for "She-Hulk: Attorney At Law" in the United States and China.

Thirdly, you can use demand data to optimize your content distribution strategy. "She-Hulk: Attorney At Law" has outstanding travelability, which means it has high international demand relative to its home market. By leveraging this data, you can identify international markets where "She-Hulk: Attorney At Law" is likely to be successful and tailor your distribution strategy to those markets.

Finally, you can use demand data to improve your programming decisions. For example, you can use affinity data, which identifies other shows that fans of "She-Hulk: Attorney At Law" also like, to program shows that are likely to resonate with the same audience. Additionally, you can use demand data to determine the best release strategy for a show and optimize your pre-release marketing campaign.

In summary, demand data allows you to better understand the value of your content, identify acquisition, distribution and programming opportunities, and make more informed decisions that align with your overall business goals. "She-Hulk: Attorney At Law" is a perfect example of how demand data can provide valuable insights to executives looking to make data-driven decisions about their content strategy.

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