As an entertainment executive, analyzing the audience demand data of TV shows and series like "Shetland" can be crucial in making informed decisions regarding content valuation, acquisition, distribution, programming, and marketing campaigns. Here are a few ways in which demand data can be used to make informed decisions:
1. Content Valuation: Demographic data can be used to identify how much the show is worth, how your target audience is responding to it, and how it performs relative to the market average. Demand data can help quantify the platform-specific marginal revenue contribution and assess how the title drives engagement across the rest of the catalog. Further, by using demand data, you can calculate the return on investment (ROI) a specific title will bring for any given platform.
2. Acquisition Decisions: If you're planning to acquire or produce a specific type of content, analyzing the demand data can help identify the types of content that exhibit the most opportunities. Audience demand data enables you to value content and discover new market opportunities for content distribution. For example, you can determine how much the content will be worth to another streaming platform.
3. Programming Decisions: Show metadata helps determine the popularity of the show and its genre. Studying demand data of shows like "Shetland" can help you analyze and map the local white spaces and determine the best release strategy for your content. Additionally, understanding the trending genre and tapping into it can help grow your audience.
4. Subscriber Retention: Finding out the top titles that your subscribers are interested in from your platform and acquiring similar content can help retain your customers. Analyzing the audience demand data and identifying what titles are resonating most with your current audience can assist in making more informed programming decisions.
5. Marketing Campaigns: Analyzing demand data can optimize pre-release marketing campaigns. By using demand insights, TV executives can make informed decisions on the best marketing channels, promotional activities, and product rollouts for their upcoming shows.
For "Shetland," analyzing its demand data in Canada in November 2023, we can conclude that it has an outstanding audience demand, and it has increased in popularity recently. The show's demand data reveals that its peak demand has increased by 5.8% in the last 30 days, indicating that the show has gained more popularity. Additionally, the show's travelability and reach are good. The show's franchisability is okay, and it has done well over time, with good momentum and high demand in global markets.
In conclusion, analyzing the audience demand data of TV shows can be a game-changer for TV executives working at different levels of the entertainment industry. Understanding audience demand can assist in making informed decisions regarding content valuation, acquisition, distribution, programming, and marketing campaigns, ultimately boosting audience engagement and keeping viewers tuned in.
