If you are an entertainment executive or decision-maker in the industry, you know that data is king. More specifically, analyzing audience demand trends can help you make informed content decisions. Let's take a close look at the performance of "Sort Of" in Canada for the month of December 2023 to understand how you can use demand data to make better strategic decisions.
Now, the demand for "Sort Of" in Canada over the past 30 days has been noteworthy, with 5.9 times the audience demand of the average show. Only 8.6% of all TV programs in Canada have this level of demand. Compared to the demand for the show over the last 90 days, the demand seems to be on the rise in the most recent month.
At the same time, the show has seen a significant decline in rank in Canada during the same month, dropping 557 spots to #413, which shows that popularity in Canada is not as strong as it once was. But, its performance in the drama genre is exceptional, ranking at the 97.7th percentile, meaning it generates higher demand than 97.7% of all drama titles in Canada.
Another important aspect of analyzing audience demand is understanding who the fans of the show are. This is where looking at audience affinity comes in handy. In the case of "Sort Of," fans of "Doctor Who (2005)", "Star Trek: Strange New Worlds", and "The Traitors Canada", among others, are likely to enjoy the show as well, which suggests that the target audience for the show could have a wide appeal, and there may be potential to cross-promote its content with other similar programs.
As a TV executive, you want to understand how much this show is worth in content valuation to determine how much budget or investment to allocate to it. You can assess the value of "Sort Of" based on its ability to drive subscriptions and mitigate churn. The show's increasing popularity over the last 30 days suggests it is an acquisition-driving or churn-reducing title, which is good for business.
Additionally, analyzing the top 10 global markets where "Sort Of" is most in-demand provides valuable information to guide content acquisition or distribution decisions. The United States and United Kingdom come up in this analysis, highlighting potential growth markets. Also, the poor travelability of the show indicates that there may be opportunity to focus on international expansion efforts to increase its global appeal and monetization opportunities.
Finally, examining the show's performance over a 1-year rolling period compared to the last 30 days can help measure its progress. In the case of "Sort Of," the show has increased its peak demand in the recent month. Its average demand on a rolling year basis was 2.3 times the average title, but for the last 30 days, it was 5.9 times the title average, indicating its increased popularity, which can be a signal for content creators and distributors to invest further in the show's future.
In conclusion, leveraging audience demand data can help entertainment executives make informed decisions when it comes to content acquisition, distribution, and programming. With the Parrot Analytics content valuation system, they can leverage demand to assess a TV series' value, calculate its ROI, and estimate audience cannibalization if a title is available on multiple platforms. Demand data can also help identify popular genres in local markets and inform pre-release marketing efforts, among other benefits.
