Are you struggling to determine how much to spend on your content or how you can value your content? If so, Parrot Analytics’ content valuation system based on demand data could help you make the right decisions. Let's take Star Trek: The Next Generation in Canada in November 2023 as a case study to demonstrate how the demand for a TV series could provide you with valuable insights to use in your strategic decision-making process.
Our analysis shows that the show has 11.2 times the audience demand of the average show in Canada over the past 30 days, placing it in the top 2.7% of all TV shows in Canada. Furthermore, its demand has been increasing recently compared to its demand over the last 90 days. Given the high audience demand for the series, you could use Parrot Analytics' content valuation system based on demand data to assess the value of the content and determine how much to invest in the show.
Using Parrot Analytics' global demand data, which provides insights into the audience's preferences, you could find out which TV shows are most popular in your market, or which content exhibits an opportunity to acquire, produce, or distribute. For instance, if you are looking to acquire or produce content for your platform in Canada, you could use this information to identify the most in-demand genres in your local market before making an informed decision about which shows to acquire or produce.
You could also use Parrot Analytics' demand data to assess the performance of the TV series in Canada, specifically how it is affecting subscriber acquisition and retention. Many of the questions demand data can answer based on this show include: How popular is "Star Trek: The Next Generation" relative to the market average? Where in the world is this show in-demand? What genres are resonating most with your current audience? What can you learn about your current audience's preferences based on their demand for TV show content? What types of content exhibit opportunities to acquire or produce?
Using the audience demand data, you could identify which shows have the greatest potential to attract new subscribers to your platform or retain current subscribers. This could be achieved by finding titles that fans of "Star Trek: The Next Generation" also love. Our analysis shows that fans of this TV show also like shows like "Rick And Morty", "The Mandalorian", and "Loki", making them potential acquisition targets.
Momentum is another important factor to consider when analyzing audience demand data. Our analysis reveals that the pace of growth of "Star Trek: The Next Generation" on a rolling year basis is good, indicating that the series has excellent momentum. This means that there is an opportunity to optimize the marketing campaign ahead of the premiere or capitalize on its current strong performance.
The information provided by Parrot Analytics' content valuation system based on demand is extensive and can support a range of decisions and strategic planning, including optimal release strategy and pricing, identifying under-monetized titles, competitive benchmarking, pre-release marketing, talent and brand partnering, scalable concept testing, and much more.
