As an entertainment executive, you may be interested in using demand data to make more informed content decisions. Let's take a look at "The Addams Family" as an example of how demand data can help with content valuation, acquisition decisions, and distribution decisions.
1. Content valuation: With 3.6 times the audience demand of the average show in Canada over the last 30 days, "The Addams Family" has good demand. This demand can be used to assign a monetary value to the show based on its contribution to a platform.
2. Acquisition decisions: With demand for "The Addams Family" increasing recently, its popularity is on the rise. By examining which other shows fans of "The Addams Family" also enjoy, you can identify potential acquisition targets that may have a similar audience appeal.
3. Distribution decisions: "The Addams Family" has an exceptional longevity score, meaning it maintains high audience demand over time. This score can be used to predict how well the show will perform when distributed on a linear or pay TV network.
4. Programming decisions: "The Addams Family" is ranked in the 96th percentile in the comedy genre, which means it has higher demand than 96.0% of all comedy titles in Canada. By examining the genres that are resonating most with your current audience, you can make strategic decisions about programming content that will attract new subscribers to your SVOD service.
5. Content optimization: By examining why "The Addams Family" became more popular in Canada in late October 2023, you can optimize upcoming production to ensure it is well received by the audience.
Overall, demand data can help you make more informed content decisions by providing insights on the monetary and audience values of the content being produced or acquired.
