Entertainment executives can analyze the audience demand data of a show like "The Daily Show" to make informed content, acquisition, distribution, and programming decisions. "The Daily Show" has a demand that is good in Canada and is 5.2 times the audience demand of an average show in the region. Additionally, it is ranked at the 98.3rd percentile in the talk-show genre, indicating higher demand than 98.3% of all talk-show titles in Canada. These insights suggest that the show is worth a premium and that Canada could be a good market for the series.
Moreover, executives can also use demand data to glean insights into the characteristics of "The Daily Show" audience, such as their preferences in other TV series. For instance, fans of "The Daily Show" also seem to like "Late Night With Seth Meyers", "Star Trek: Lower Decks", "The Late Show With Stephen Colbert", and "Last Week Tonight With John Oliver", among other titles. This data can help executives tailor their content strategy to attract viewers who have similar preferences by acquiring, producing, or airing more titles in these genres.
Demand data can also provide a valuable measure of content valuation, which can assist in deciding how much to spend on or pay for content. Parrot Analytics' content valuation system is powered by global content demand and can determine how much value a show or library brings to any platform in any region. Hence, demand data can help executives understand how much a particular show is worth and how much they can finance.
Further, "The Daily Show's" high demand in different global markets provides essential information to executives, which they can use for travelability analyses. For example, the show's demand in the United States is outstanding, and the audience demand in other countries is good or outstanding, except for France, where it is merely good. This can help executives determine where the show has the most potential growth opportunities and expand its international reach.
Finally, the momentum and longevity metrics can guide executives in deciding how to allocate their resources and marketing spend. "The Daily Show" has exceptional momentum and longevity, which suggests that the show can maintain its popularity over time and would be less expensive to market. This data helps executives optimize the show's release strategy, pricing, and marketing campaigns to maximize its reach.
In summary, demand data can unlock a multitude of insights to guide executives in making informed content, acquisition, distribution, and programming decisions. It can be instrumental in content valuation, audience preference measurement, marketing optimization, and ROI calculations. "The Daily Show's" audience demand data shows that the show has a broad appeal and that it can be an opportunity for growth in different regions, which executives can leverage for their market penetration strategies.
