Are you an executive working in the entertainment industry, wondering how you can make more informed decisions about your content, distribution, acquisition, and programming? With Parrot Analytics' demand data, you can unlock key insights to guide strategy and predict future performance.
Let's take a look at an example: "The Late Show With Stephen Colbert" in Canada during October 2023. This long-running talk show has an outstanding level of demand, almost 19 times higher than the average show in Canada over the past month. Compared to its demand over the past 90 days, demand for "The Late Show With Stephen Colbert" has been increasing recently. Such information can be crucial in evaluating content valuation and determining how much to invest in content, as well as assessing a TV series' ability to reduce churn or drive subscriptions.
Another way to leverage demand data is to identify global opportunities and trends. By examining the top 10 global markets where "The Late Show With Stephen Colbert" is most in-demand, we can understand where the show is resonating most with audiences and make informed decisions regarding international distribution or future content investments. For example, more than 60% of the demand for "The Late Show" in Canada came from the United States, which suggests a high level of interest and demand across the border.
Demand data can also reveal audience preferences and psychographics, helping to optimize marketing campaigns, inform talent selection, and identify potential spin-offs or franchises. In the case of "The Late Show With Stephen Colbert," we see that fans of the show also enjoy other talk shows, comedy, and animated content, which can provide valuable insights into expanding programming lineups or cross-promotion opportunities.
Further analysis of the performance of "The Late Show With Stephen Colbert" over a year and compared to the past 30 days highlights a significant increase in demand, which may be due to a variety of factors such as guest appearances, viral sketches, or current events. Understanding these fluctuations in demand can enable programming teams to be agile in their decision-making and capitalize on trends or opportunities.
Lastly, demand data can guide a content owner's decisions about their next content investments. By analyzing the supply and demand gaps in different genres, entertainment executives can identify what opportunities are present in the content market for new acquisitions or productions. Furthermore, it can reveal under-monetized titles, as well as the best release strategy, allowing companies and content producers to predict how much global appeal a title has and how best to allocate funds to maximize future content investments efficiently.
Demand data is an essential tool for the modern entertainment executive, providing insights into content valuation, global opportunities, audience preferences and psychographics, programming trends, and more. Companies that understand the importance of leveraging this data will be in the best position to compete and succeed in today's ever-changing media landscape.
