Entertainment executives, just like you, have several critical decisions to make at different stages of content production and distribution. Therefore, it's imperative to understand how demand data can help you make significantly. With Canada as an example, let's dive into the analysis of the show "The Orville" for the month of September 2023.
Firstly, demand data can help you in valuing your content. To this end, Parrot Analytics has an economic valuation system fueled by global content demand and supply. Therefore, you can use demand data to establish the value of "The Orville," and based on the Canada analysis, this show's value is outstanding.
Secondly, using demand data, you can identify which content is more popular in various global markets. For example, we found out that "The Orville" is most popular in the United States, followed by Canada, China, the United Kingdom, Russia, Australia, Germany, Netherlands, and Portugal. Additionally, demand answers questions about how popular a show is in a specific market, how demand is changing over time, and which genres are resonating most with the audience.
Thirdly, demand data can answer questions about acquisition, programming, and distribution. For instance, how valuable is "The Orville" to another streaming platform, which titles should you acquire to keep viewers happy, which shows to prioritize for programming, which networks to target for distribution, and how to optimize your release strategy based on your content's demand. Based on the Canada analysis, "The Orville" has a higher demand than 99.5% of all dramas. Therefore, this show should be part of your programming if you are looking to attract an audience who enjoy sci-fi genre dramas.
Fourthly, by looking at fans' interest in "The Orville," you can identify other titles to consider acquiring or producing. In the case of "The Orville," fans also like other shows like "Star Trek: Picard," "Star Trek: Lower Decks," "The Mandalorian," and "The Expanse." Therefore, you might consider acquiring such titles or producing similar programs to supplement or expand your content library.
Lastly, demand data can inform your pre-release marketing and campaign strategy. For example, you can use demand data to optimize your marketing campaign before the premiere to ensure that your content reaches the right audience. You can also assess your marketing campaign's performance through demand data to measure effectiveness compared to other shows. "The Orville" has exceptional travelability, which means that it has significant appeal to viewers outside the United States, and it's outstanding in four other dimensions: longevity, momentum, franchisability, and reach.
In conclusion, the analysis of "The Orville" in Canada for September 2023 shows how valuable demand data is to you as an entertainment executive. Demand data can help in the decision-making process about content valuation, acquisition, production, programming, and distribution. Therefore, integrating demand data into your decision-making process can help you gain insights about your content's performance, attract and retain viewers, and expand your global footprint.
