As an entertainment executive, you always want to make informed decisions about content acquisition, production, and distribution. The key to making the right choices lies in accurate information, and that's where demand data comes in. In this article, we will use the TV series "The Real Housewives Of Orange County" as an example to demonstrate how demand data can help you make better decisions.
Content Valuation:
The first question you may ask is, how much is this TV series worth? Using demand data, we can estimate the dollar value contribution of any title to any platform in any region. "The Real Housewives Of Orange County" has had 10.2 times the audience demand of the average show in Canada over the last 30 days, making it an outstanding performer. Its demand has been increasing recently, and in August 2023, its audience demand increased by 52.3% in Canada alone. Parrot Analytics' content valuation system can quantify the platform-specific marginal revenue contribution, how a title drives engagement across the rest of the catalog, and help you assess a TV series' ability to drive subscriptions and mitigate churn.
Global Performance:
As an executive of a global entertainment company, you may be interested in how well "The Real Housewives Of Orange County" is performing, and whether there is potential for international markets. By examining the top 10 global markets where the show is most in-demand over the last 30 days, we found that this TV series outperforms the demand of the average TV show (1x) in all these markets. In the United States, which is the show's number one market globally, it achieved outstanding audience demand of 10.2x, while demand in Canada is also outstanding.
Supply & Demand:
Examining supply and demand data can help you determine what type of content would exhibit the most opportunity for acquisition or production. By observing which shows fans of "The Real Housewives Of Orange County" are also interested in, including "The Real Housewives Of Atlanta", "The Real Housewives Of Beverly Hills", and "RuPaul's Drag Race All Stars", you can gain a better understanding of the kinds of content that are most popular among audiences.
Marketing and Release Strategy:
Through demand data, you can optimize your marketing campaign ahead of the premiere of your content, and consider the best release strategy for your show. You can also use demand data to uncover under-monetized titles and find new opportunity markets for content distribution.
Programming Decisions:
Using demand data, you can also make more informed programming decisions. For example, you can determine which titles should be acquired to keep your current audience happy and attract new subscribers to your platform. Additionally, affinity analysis can help you identify the best talent or brand to partner with in order to expand your audience.
Content Evaluation:
Demand data also allows you to evaluate content, both on an individual series or entire library basis. By examining the demand of "The Real Housewives Of Orange County," we can see that its longevity is outstanding, indicating that audience demand is maintained over time. We can also observe that momentum is good, and the show has the potential to be franchised or have spin-offs.
In conclusion, as an entertainment executive, you can use demand data to answer a variety of critical questions relating to content evaluation, programming, acquisition, and distribution. By examining the success of "The Real Housewives Of Orange County" in Canada for August 2023, we've demonstrated how demand data can help you make more informed content decisions. With demand data, you can maximize the impact of your platform, grow your global audience, and create better programming.
