Are you an entertainment executive looking for a way to gain insight into the value of your shows, make more informed decisions when it comes to acquisition, and programming decisions? Look no further than Parrot Analytics and our content valuation system powered by global content demand and supply.
One way to understand how demand data can inform decision making is by reviewing an example like "The Twilight Zone (2019)." The show's audience demand levels over the last 30 days in Canada were good, at 2.3 times the average show's demand. The show is doing well in the drama genre with 94.3% higher demand than all other drama titles in Canada. This information is valuable for content valuation. The valuation system can reveal the dollar value contribution of any title to any platform in any region.
Another way to use demand data is by examining how well a show does in certain regions of the world. For instance, "The Twilight Zone (2019)" outperformed the demand of the average TV show (1x) in all of the top 10 global markets over the last 30 days. The best performing region was the United States, with an outstanding audience demand of 6.7x. Comparing the show's performance on a 1 year rolling basis to the last 30 days provides further insights into audience demand. There was a 51.8% increase in demand from the last 30 days to the peak demand level over the past year.
Entertainment executives can use this information to make more informed acquisition and programming decisions. For instance, the increase in demand in late November 2023 for "The Twilight Zone (2019)" in Canada could be seen as an opportunity to acquire the show. Similarly, the show's strong performance in the United States may inspire a platform to license the show in that market.
Demand data can also be used to inform marketing and distribution decisions. The show's popularity in several regions, including Canada, Italy, and France, suggests that there is untapped potential to attract new subscribers to a platform in those areas by acquiring or distributing the show.
In conclusion, demand data is a valuable tool for entertainment executives in making informed decisions about content valuation, acquisition, programming, marketing, and distribution. By examining the performance of a specific title like "The Twilight Zone (2019)," executives can use demand data to understand where the show is popular, how its popularity has changed, how it compares to other shows, and where there may be new opportunities for growth.
