If you are an entertainment executive trying to make informed content or acquisition decisions or programming decisions, analyzing the performance of TV shows using demand data provides key insights. Take, for example, "The Vampire Diaries" which is a supernatural drama TV series. Parrot Analytics provides a comprehensive performance analysis of the show's performance in Canada for February 2024. Here are some insights to take from the show's performance and how demand data helps entertainment executives make informed content decisions.
Demand data provides executives with a way to value content. For instance, Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. Therefore, by looking at the demand data of "The Vampire Diaries," executives can determine the dollar value contribution of the series.
In Canada, "The Vampire Diaries" had 10.3 times more audience demand than the average show in the country over the last 30 days. This implies that demand for the series is outstanding in Canada, and executives should consider this when making programming decisions. Furthermore, the show moved up 26 spots during its February run in Canada, indicating an increase in audience demand.
Demand data is also useful for acquisition decisions. Executives can use demand data to assess a TV series's ability to drive subscriptions and mitigate churn. Since viewers who are willing to pay to watch a series are often the ones who generate and sustain the demand, acquiring the show is a profitable approach. For example, other shows that fans of "The Vampire Diaries" also like include "Game Of Thrones" and "The Walking Dead." Therefore, acquiring a series such as "The Vampire Diaries" to enhance a platform's offering to fans of these shows may be useful.
Demand data also informs distribution decisions. By looking at how the show is performing in other markets other than Canada, executives can gauge the potential success of the series in different countries. In this case, "The Vampire Diaries" had an outstanding audience demand across all platforms in each of the top ten global markets where it's in demand. This indicates that the show has broad international appeal, and it’s worth considering for distribution in these countries.
Finally, demand data helps to uncover under-monetized titles. Executives can use demand data to tell whether "The Vampire Diaries" is a profitable investment. From the insights about the show's exceptional levels of demand from its peak and rolling averages over a year and 30 days, it is clear that the show has increased its popularity. Therefore, executives can use this information to put effort into promoting or investing in shows that are currently under-monetized.
In conclusion, demand data is a valuable tool for entertainment executives working at various organizations in the entertainment industry to make informed content, acquisition, programming, and distribution decisions. By analyzing the performance of "The Vampire Diaries" with Parrot Analytics, executives can make these decisions.
