As an entertainment executive, understanding audience demand data is key to making informed decisions about content acquisition, distribution, programming and valuation. The case of "The View" in Canada provides insightful data about how Parrot Analytics' demand data can help in making informed content decisions.
Firstly, using audience demand data can help determine the value of a show by providing answers to questions such as "how much is my show worth?" and "what is the baseline value of a title?" For instance, "The View" has 3.8 times the audience demand of the average show in Canada over the last 30 days, indicating that its value is high. However, this demand has been decreasing recently and dropped in its rank in December by 1262 spots, so it could require further analysis to determine its true value.
Secondly, using audience demand data can help in identifying the global appeal of a show. For instance, "The View" ranks at the 97.8th percentile in the talk-show genre in December, meaning it has higher demand than 97.8% of all talk-show titles in Canada. Also, using Parrot Pulse, we can see that "The View" has an outstanding performance across six dimensions, including longevity, momentum, franchisability, and reach, indicating that it has global appeal.
Thirdly, audience demand data can help in identifying market gaps to target for content acquisition or production. "The View" is most in-demand in the United States, followed closely by Canada, Trinidad & Tobago, Ireland, and the United Kingdom. The remaining markets, including Australia, Puerto Rico, and Iceland, could be under-monetized titles and could be targeted for expansion.
Lastly, using audience demand data can help in making strategic decisions about revenue and marketing campaigns. The spike in demand for "The View" in mid-December in Canada indicates that a marketing campaign or promotion was effective in driving demand for the show. Similarly, comparing the show's performance over the last 30 days to the past year shows that it experienced an increased popularity recently. These insights can inform marketing campaigns, release strategies and pricing decisions.
In conclusion, audience demand data can be a valuable tool for entertainment executives in making informed content acquisition, distribution, programming and valuation decisions. Parrot Analytics' demand data combines global audience demand from across various platforms to provide insights into a show's value, global appeal, market gaps, and revenue and marketing strategy insights.
