As an entertainment executive, you have a lot to consider when making decisions around content valuation, acquisition, distribution, and programming. Demand data can provide valuable insights to help you make more informed decisions. Let's explore how demand data can help you better understand the performance of "The Voice (US)" in Canada in July 2023.
Content Valuation:
- Content valuation is the process of determining the worth of a series to any platform in any region. By analyzing audience demand data, Parrot Analytics content valuation system can reveal the dollar value contribution of any title. For "The Voice (US)," the show's outstanding demand in Canada indicates that it has significant value to any platform in that country.
Acquisition & Distribution:
- Examining the top 10 global markets where "The Voice (US)" is most in-demand over the last 30 days can inform acquisition and distribution decisions. The show has outstanding demand in Canada, Australia, the Netherlands, the United Kingdom, and France, highlighting strong markets for acquisition and distribution.
- Travelability, which measures a show's international demand relative to its home market, is outstanding for "The Voice (US)." This indicates the show has strong potential for global distribution and export.
Programming:
- Demand data can help you assess the popularity of a show relative to the market average and compare its performance against other titles available on the market. "The Voice (US)" has 13.8 times the audience demand of the average show in Canada over the last 30 days and ranks in the 99.9th percentile in the reality genre. Comparing its demand on a rolling year basis vs the last 30 days reveals a 36.8% increase in popularity, indicating strong momentum.
- Other shows that fans of "The Voice (US)" also like can help inform programming decisions. For example, "Rick And Morty," "Family Guy," and "Impractical Jokers" are similar shows that could be considered for programming slots that complement "The Voice (US)."
Subscriber Acquisition & Retention:
- Audience demand data can help you identify which titles to buy if you want to grow or retain your audience. For "The Voice (US)," its outstanding demand suggests it has the potential to appeal to a wide group of people and attract new subscribers to a platform.
- Understanding taste clusters can also help with subscriber acquisition and retention. By analyzing what genres are resonating most with your current audience, you can focus on acquiring or producing content that appeals to them. For "The Voice (US)," understanding which shows fans also like can help inform programming decisions to retain and attract subscribers.
Marketing:
- Demand data can inform marketing decisions by optimizing marketing campaigns ahead of premiere and understanding the effectiveness of past marketing campaigns. For "The Voice (US)," examining its momentum, the pace of growth, can help assess the effectiveness of marketing campaigns around the show.
- Affinity analysis, which investigates the best talent, brands, or TV shows to partner with to expand an audience, can also help inform marketing decisions for "The Voice (US)".
In conclusion, as an entertainment executive, demand data is a powerful tool that can help inform decisions around content valuation, acquisition, distribution, programming, subscriber acquisition and retention, and marketing. For "The Voice (US)" in Canada in July 2023, demand data indicates the show has significant value to any platform in that country, has strong potential for global distribution, and is performing exceptionally well compared to other titles on the market. Analyzing taste clusters and affinity analysis can help inform programming and marketing decisions, while understanding momentum can assess the effectiveness of marketing campaigns.
