As an entertainment executive, you can make more informed content decisions by using demand data. The case of "The Young And The Restless" in Canada for October 2023 can provide insights that will help to improve content valuation and acquisition decisions.
Firstly, demand data can help to answer questions on how much the show is worth, how much its value is driven by a specific actor or genre, and how valuable its content library is over time. The outstanding demand for "The Young And The Restless" in Canada - 11.4 times the audience demand of the average show - means that the show is of high value. The show's audience demand was also increasing, with a higher demand of 10.0 times the average over the last 90 days.
Furthermore, demand data can inform you about content trends and preferences. By examining the show's audience, we can see that the show's fans in Canada also like "Big Brother (US)", "MasterChef UK: The Professionals", "Married At First Sight (UK)", "The Kardashians", "Rupaul's Drag Race UK", "The Tailor (Terzi)", "Late Night With Seth Meyers", "Found" and "All Rise." Also, the show's genre ranking shows that it's in the 99.9th percentile, indicating that it has higher demand than 99.9% of all soap-opera titles in Canada.
Demand data can also help you to evaluate a show's global appeal. For instance, the show's Parrot Pulse score assesses its global performance across six main dimensions, including audience demand across multiple platforms, travelability, longevity, franchisability, momentum, and reach. "The Young And The Restless" performed well across these dimensions. Although the show has ended its run, its longevity scores were exceptional, and its momentum and franchisability scores were good, indicating spin-off potential.
Finally, demand data can help you to monitor a show's performance over multiple periods and markets. For example, comparing the show's 1-year performance against the last 30 days showed that the show's popularity increased by 16.2%. Moreover, examining the top 10 global markets where the show is in-demand revealed that the United States is the show's most in-demand market globally. It outperformed the demand of the average TV show in each of these markets, demonstrating its global appeal.
In conclusion, demand data provides insights that can help entertainment executives make more informed decisions. The "The Young And The Restless" case study in Canada provides a sneak preview of how demand data can help to assess a show's worth, identify trends and preferences, evaluate its global appeal, and monitor its performance over different periods and markets.
