Entertainment executives working in various roles can benefit from analyzing audience demand data when making informed decisions related to content, acquisition, distribution, and programming. As an example, we can take the case of "Top Chef Junior", a popular reality TV series in Canada.
One way demand data can be used is to value content and understand its worth in financial terms. For instance, content valuation can help determine how much to invest in producing or acquiring content by revealing the dollar value contribution of any title. Parrot Analytics' content valuation system uses global content demand and supply to assess the value of a title, how it drives subscriber acquisition and retention, and its potential to mitigate churn.
Demand data can help to answer specific questions such as how popular a show is relative to its market average, what genres are resonating most with the audience, which platforms should be targeted for distribution, and what is the best release strategy for a specific content.
In the case of "Top Chef Junior", demand data helps to reveal that the show has achieved 4.3 times the average audience demand of other shows in Canada over the past 30 days, which is an increase from its demand of 1.9 times the title average over the past 90 days. In other words, demand for the show has been increasing recently, suggesting it is trending upward.
The show ranks at the 97.4th percentile in the reality genre, which means it has higher demand than 97.4% of all reality titles in Canada. Further analysis of the Parrot Pulse shows that the show has okay performance across six dimensions such as global audience demand, travelability, momentum, longevity, franchisability, and reach.
Additionally, demand data can be used to inform programming, acquisition, and content decisions. For instance, demand insights can help to identify which shows are performing well and how to optimize marketing campaigns for upcoming content. In addition, demand data can help identify the top 10 global markets most in demand for a show and the genres and titles that are popular in those markets.
In conclusion, audience demand data can be an invaluable tool for entertainment executives to make informed decisions related to content, acquisition, distribution, and programming. The case of "Top Chef Junior" in Canada highlights how demand data helps in making more informed decisions and can be used for content valuation in various sectors of the entertainment industry.
