As a TV executive at a network, streaming platform, or production company, you need data-driven insights to make informed decisions about your content valuation, distribution, programming, and acquisition strategy. At Parrot Analytics, we provide demand data to help you answer critical questions related to content valuation and to assist in your decision-making process.
Let's look at "Top Gear" and how demand data can help you make more informed decisions related to content valuation, distribution, programming, and acquisition strategy:
- Content valuation: Our content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region, helping you answer questions such as, "How much is my content worth to another streaming platform?" With outstanding audience demand of 12.3 times the average show in Canada for the last 30 days, "Top Gear" has significant value for any platform catering to Canadian subscribers.
- Distribution: With outstanding demand in multiple markets such as the US, the UK, Netherlands, Poland, Sweden, Germany, Australia, and Ukraine, "Top Gear" has significant "travelability," which quantifies a show's international demand relative to its home market. You can leverage this international appeal to expand your streaming platform's global reach.
- Programming: Audience demand can help you make smarter programming decisions. With "Top Gear's" outstanding demand in the reality genre, higher than 99.6% of all reality titles in Canada, you can use it to drive audience engagement and retention, while also leveraging its outstanding longevity to sustain audience interest and demand over time.
- Acquisition: Demand data can help you answer critical acquisition questions such as "What type of content exhibits an opportunity to acquire or produce?" By comparing "Top Gear's" popularity with other titles in the reality genre in Canada, you can identify audience tastes and adapt accordingly.
- Marketing: Since "Top Gear" experienced a demand spike in late January 2024 in Canada, you can focus your marketing efforts on that market to leverage that demand and acquire or retain more subscribers.
In summary, demand data is a powerful tool that can help entertainment executives make smarter content decisions, whether it's for content valuation, distribution, programming, acquisition, or marketing decisions. By looking at "Top Gear" in Canada, you can see how demand analytics can provide valuable insights to help you navigate the complex entertainment landscape.
