In today's entertainment industry, it is crucial to have access to data for making informed content decisions. Demand data from Parrot Analytics provides executives with valuable insight on how to make informed decisions regarding content valuation, acquisition, distribution, and programming.
Using the example of "Transparent" in Canada during February 2024, we can see how executives can use demand data to make informed decisions. Firstly, by analyzing audience demand for "Transparent" in Canada, we can see that it is good and has been increasing over the last 30 days. We can also observe that only 8.6% of all TV shows have this level of demand in Canada. Additionally, we can find out that the show achieved its peak rank of #863 in Canada and moved 26 spots up in its rank during February. By leveraging demand data, executives can make better decisions regarding programming offerings.
Furthermore, understanding a show's genre and its competition can also shape decisions. For example, executives working at a linear network or a pay TV network can see that Transparent ranks at the 96.1th percentile in the drama genre in Canada, which means it has higher demand than 96.1% of all drama titles in the country. Comparing this to similar shows such as "Lawmen: Bass Reeves," "Sweet Magnolias," "Billions," "Tiny Beautiful Things," and others that fans of "Transparent" also like, executives can make strategic decisions by understanding viewer preferences and competition.
Another example of how demand data can be leveraged is by understanding audience demand for "Transparent" in global markets. By examining the top 10 global markets where the show is most in-demand over the last 30 days, we find that it outperforms the demand of the average TV show (1x) in each of these markets. The United States is "Transparent's" number one market globally, and Canada ranks second. Other markets where demand is good include the United Kingdom, Brazil, Australia, France, and Germany; while demand is okay in Mexico and Spain. Knowing which global markets are in-demand for a particular show, executives working in content distribution can make informed decisions about where they should prioritize their resources to maximize the content's reach.
Lastly, with demand data, executives can make data-driven decisions on a show's travelability, longevity, momentum, franchisability, and reach. The Parrot Pulse for "Transparent" provides an independent measure of its global performance across these dimensions. For instance, "Transparent" has good travelability and longevity with okay franchisability. Additionally, the show has outstanding reach, ranking high in all of its top 10 global markets.
In conclusion, demand data has a significant impact on a TV executive's strategic decision-making process, including content valuation, acquisition, distribution, and programming decisions. Using "Transparent" in Canada during February 2024 as an example, executives can see how demand data enables them to make more informed decisions, leveraging insights from the show's high demand, genre ranking, global market popularity, and other key dimensions to drive programming and strategic decisions.
