Are you an entertainment executive looking to make informed decisions about content, acquisition, distribution, or programming? Look no further than audience demand data from Parrot Analytics.
Using the example of "Transplant", we can see how demand data can help inform strategic decision making. For instance, executives at an OTT platform looking to acquire new content can use demand data to gauge the value of "Transplant". Demand data shows that the show has been performing exceptionally well in Canada, with audience demand for the show increasing by 51.9% in November 2023. "Transplant" has 10.4 times the audience demand of the average show in Canada over the last 30 days. Its global performance across six dimensions, including momentum and reach, is also outstanding.
Demand data can also help with programming decisions, such as scheduling and marketing. November saw a spike in demand for "Transplant" in Canada, and executives could use this information to determine the best time to air the show or optimize their marketing strategy. Additionally, demand data can help inform decisions about regional content preferences. For example, while "Transplant" has been performing well globally, it is particularly popular in Canada where it achieved outstanding audience demand of 7.4x.
Demand data also allows for content valuation. OTT platforms can use Parrot Analytics content valuation system to determine the economic value of "Transplant" based on its global content demand and supply. Furthermore, demand data can help executives uncover under-monetized titles or discover new opportunity markets for content distribution.
Finally, executives at content distribution companies can use demand data to assess the value of a series' exclusivity or determine the best platforms for distribution. For example, executives could use the global performance data on "Transplant" provided by Parrot Analytics to determine which regions might be most receptive to distributing the show.
In conclusion, by using demand data, executives across a variety of entertainment companies can make informed decisions about content, acquisition, distribution, and programming, and with Parrot Analytics' content valuation system, even value content. Demand data can offer insights into popularity and regional preferences, as well as measures of global performance across various dimensions, allowing for more strategic and successful decision-making.
