As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. Demand data can help you understand how popular a show is relative to the market average, how well the show fits the platform or network, and which shows can drive subscriber acquisition and retention. Additionally, demand data can help you optimize marketing campaigns, and determine the best release strategy and pricing for your content. Below are a few questions that demand data can help answer with reference to the show "Unforgotten" in Canada during October 2023:
1. How can demand data assist in determining content valuation for a show like "Unforgotten" in Canada during October 2023?
Parrot Analytics' content valuation system is based on demand data which reveals the dollar value contribution of any title to any platform in any region. With 3.7 times the audience demand of the average show in Canada over the last 30 days, "Unforgotten" performs well. Using this demand data, you can use a content valuation system to calculate the ROI a specific title (like "Unforgotten") will bring for any given platform or network. You could also use this data to assess a TV series' ability to drive subscriptions and mitigate churn. Understanding the demand for the show in Canada during October 2023 can assist in determining the content's value.
2. How can you use demand data to understand the popularity of a TV show globally?
Demand data enables valuing IP globally. "Unforgotten" outperforms the demand of the average TV show (1x) in each of the top ten global markets where it's most in-demand during the last 30 days. The show's number one global market is the United Kingdom, where demand is good. Use global demand data to understand what content is most popular in markets globally or regionally, and to identify what shows audiences typically enjoy.
3. How can demand data help in acquiring or producing content?
Demand data allows you to value content. In the case of "Unforgotten" in Canada during October 2023, the demand for the show has decreased by 12.0%. Using this demand data, the demand for a show can help guide acquisition decisions, such as how much to spend on a particular show. You can use demand data to assess the potential of a particular show to grow your audience effectively and identify content that exhibits opportunity to acquire or produce.
4. How can demand data assist in programming decisions?
Parrot Analytics' demand data provides insight into the popularity of TV shows in Canada during October 2023 like "Unforgotten". You can leverage demand data to answer questions like which titles should we buy if we want to keep our current audience happy or grow our audience. Similarly, you can analyze demand data to uncover under-monetized titles, such as untapped audience markets for content distribution and commercials.
5. How can demand data help optimize marketing campaigns?
Demand data powers affinity analysis. "Unforgotten" audiences like shows such as "Outlander" and "Endeavour". By leveraging this type of demand metric, you can examine who is the best talent or what is the best brand you can partner with to expand your audience. Additionally, demand data powers discovery and recommendations. You can use it to ensure your content is being seen by the right audience on the platform by mapping out local white spaces, or what genres are resonating most with your current audience. By utilizing demand data, you can optimize your marketing campaign ahead of premiere.
