As an entertainment executive, understanding audience demand is crucial when making content, acquisition, distribution, and programming decisions. The case study of "Warrior" highlights how demand data can be used to make more informed decisions.
Firstly, demand data can be used to understand the value of a TV series. Parrot Analytics' content valuation system is based on demand data, providing a dollar value contribution of any title to any platform in any region. By using demand data, content creators can determine how much to spend on content and assess a TV series' ability to drive subscriptions and mitigate churn.
Secondly, understanding global audience demand can enable creators to value Intellectual Property (IP). In the case of "Warrior," we can see that demand is outstanding in each of the top 10 global markets where it is most in-demand. This means that it has a high value in each of these regions.
Thirdly, demand data can inform decisions about the best release strategy for content. For example, "Warrior" experienced a demand spike in mid-February 2024 in Canada, which could inform the decision to release new episodes or marketing campaigns at this time.
Fourthly, analyzing the metadata of a TV series alongside audience demand can help determine its potential franchisability. For "Warrior," its spin-off potential is outstanding, creating opportunities for monetization through additional IP development.
Fifthly, momentum and longevity analysis can provide insights into audience retention and engagement. "Warrior" has both exceptional momentum and longevity, indicating that it has maintained its audience over time, making it a reliable asset.
Finally, leveraging affinity analysis and taste clusters can help content creators identify which elements of a series are most popular with fans. In the case of "Warrior," we can see that fans of the show also enjoy other drama and action titles, such as "Foundation," "The Wheel Of Time," and "The Witcher."
Overall, demand data is a valuable resource for entertainment executives in making critical content, acquisition, distribution, and programming decisions, as evidenced by the case study of "Warrior." By understanding and analyzing audience demand, content creators can measure the value of a TV series, identify potential growth opportunities and optimize their marketing campaigns.
