As an entertainment executive, understanding audience demand is crucial when making content-related decisions, including new content acquisition, distribution, programming, and content valuation. By using demand data, executives can have a better understanding of the value of a particular show, and use this information to make more informed decisions that optimize ROI.
Examining "Yellowstone," the highly popular TV series in Canada, we can see the power of demand data in providing insights that can be beneficial for entertainment executives. "Yellowstone" is currently experiencing outstanding demand in Canada, with 14.4 times the audience demand of the average show, suggesting that investing in this title could be beneficial. However, although the show's demand has been increasing, it had dropped in its rank by 20 spots in August, indicating that its popularity may have peaked. With only 2.7% of TV shows having this level of demand, "Yellowstone" has a potential financial value that executives can utilize in making business decisions related to acquiring or producing content.
By examining the Parrot Pulse, executives can also gain a wider understanding of the overall performance of a show. For "Yellowstone," the show's travelability is exceptional, meaning it has significant international appeal. This can be particularly useful for deciding on which regions to distribute or market a show. Furthermore, the show has outstanding longevity and momentum, meaning it has maintained audience demand over time and has significant growth performance, respectively. The outstanding franchisability and reach of the show also suggest significant potential for spin-offs and acquiring new subscribers to an SVOD service.
Demand data can also help executives in making decisions related to audience retention and acquisition. By examining related shows like "The Walking Dead," "Ted Lasso," and "The Mandalorian," showrunners can make programming decisions that resonate with the viewers' taste clusters. Furthermore, by examining the top 10 global markets where "Yellowstone" is most in-demand, executives can identify which regions have the highest potential for expanding the reach of their content, helping to maximize their content investment.
In conclusion, the demand data provided by Parrot Analytics can be a useful tool for entertainment executives in optimizing business decisions, specifically content valuation, acquisition, distribution, and programming. By using demand data, executives can determine the financial value of a show, and use that information to make more informed business decisions. The case of "Yellowstone" showcased the power of demand data, and executives can use that information to make better decisions in the future and ensure maximum ROI.
