As a TV executive, you know that content decisions require validated data that can reveal performance, audience demand, and global significance. In recent years, demand data has shown to be an efficient tool that TV executives can rely on to make informed decisions about their content. Parrot Analytics utilizes demand data to help executives like you to understand content valuation, acquire the right content, optimize programming, and inform distribution decisions.
For instance, consider the example of the popular series "You." Through Parrot Analytics' demand data for "You," you can track how the show is performing across various markets. In Canada, "You" has a demand that is 13.3 times the average title, and it has been increasing recently. By examining the TV show's peak rank of #42 in Canada, you can understand its potential for success in the market. You can also use demand data to uncover other shows that fans of "You" love, like "The Mandalorian," "Loki," and "Better Call Saul." Based on this data, you can make informed decisions on what type of content to acquire or produce based on its performance in the market.
Demand data enables TV executives to determine the value of content in a way that traditional methods cannot. With Parrot Analytics' content valuation system, you can determine the worth of a series, a library, or any specific title. You can quantify the platform-specific marginal revenue contribution, which will help you understand how a specific title contributes to driving engagement across the rest of your catalog. You can also calculate return on investment (ROI) for a specific title on any given platform and assess a show's ability to drive subscriptions and reduce churn.
Furthermore, demand data is invaluable for understanding the expansion potential of a TV series in international markets. By analyzing demand for "You" in the top 10 global markets, you can see that the show outperforms the average show's demand in each of these markets. With Parrot Analytics' "travelability" metric, you can quantify the show's international demand relative to its home market. For "You," travelability is exceptional, making it an attractive choice for international distribution or acquisition.
Demand data can also guide you in programming decisions by allowing you to understand the popularity of a TV show in specific genres and markets. You can use Parrot Analytics' demand data to map local whitespace, view audience clusters, and make recommendations for new content. By understanding taste clusters and genre popularity, you can optimize your programming strategy and ensure your content reaches the right audience. Using demand data for pre-release marketing optimization, you can craft a marketing campaign that resonates with the audience before content is released.
Ultimately, with the help of demand data from Parrot Analytics, TV executives can make more informed decisions about content acquisition, distribution, programming, and valuation. By examining the demand data provided for "You," we can see that the show has exceptional global demand, travelability, longevity, momentum, franchisability, and reach. These insights are integral in determining the potential value of a show, not just in Canada but across the globe.
