As an entertainment executive, you want to make informed content decisions, and that's where demand data comes in. It provides a window into the preferences and interests of the audience, giving you valuable insights that can inform your programming, acquisition, distribution, and content decisions. In this regard, let us examine the case of "1883," a TV series that aired from December 2021 to February 2022, and see how demand data can be used to make informed decisions.
Firstly, demand data can help with content valuation. By leveraging audience demand data, you can quantify the value of the content you plan to produce, acquire, distribute, or license. In the case of "1883," the show had 4.3 times the audience demand of the average show in Germany over the last 30 days. This high demand places "1883" in the top 8.6% of all TV shows, indicating that it has a very dedicated audience. Comparing its 30-day demand to its 90-day demand, we see an increase in the show's demand, indicating a rise in popularity.
Depending on what type of executive you are, you can utilize demand data to make informed decisions. If you are a TV production company, for instance, you can use demand data to assist in greenlighting the production of new titles in a similar genre. In the case of "1883," using the data provided, we can see that people who enjoy watching "1883" also like other shows such as "1923," "Westworld," and "The Mandalorian." With this information, TV producers can create shows that tap into similar fan bases to maximize the chances of success.
If you are a content distributor, knowing the value of the content you license is critical. In this example, Parrot Analytics provides a content valuation system based on demand data, which allows you to determine how much to spend on content like "1883" confidently. By calculating the ROI of a specific title using demand data, you can discern whether a title is worth the investment or if other content choices may be better.
Lastly, as a linear network or a pay TV network, it's essential to keep your audience happy by providing them with timely and relevant content. Using demand data, you can keep track of your audience's viewing habits, identify titles that your subscribers like, and, as mentioned before, acquire or retain subscribers by strategically curating your content library. Looking at the audience demand for "1883" in different countries worldwide, you can discern the show's best markets and how well it is performing globally. Assuming you have the rights to a show like "1883," you could develop strategies based on its travelability dimension and sell it to different markets where it may be highly demanded.
In summary, demand data can help entertainment executives make informed decisions by providing valuable insights into the preferences and interests of the audience. Content valuation, audience retention, franchise potential, and curated programming choices are just some of the ways executives can leverage demand data to make informed decisions. With "1883" as an example, executives can use data-driven insights to guide their strategic decision-making.
