Demand data can be a powerful tool for entertainment executives working in various areas of the industry. Using the example of "30 Coins (30 Monedas)" in Germany in December 2023, we can demonstrate how this data can help with content, acquisition, distribution, and programming decisions.
One key use of demand data is content valuation, as it can provide insights into a show's worth and ability to drive engagement. "30 Coins (30 Monedas)" has 5.0 times the audience demand of the average show in Germany over the last 30 days, suggesting that it is highly popular. Additionally, its recent increase in demand indicates growing popularity, and its peak rank of #334 in Germany shows strong performance.
Demand data can also inform decisions around acquisitions, as executives can use it to assess a title's ability to drive subscriptions and mitigate churn. "30 Coins (30 Monedas)" has increased demand in Germany by 45.2%, indicating that it could be a valuable acquisition for a platform seeking to grow its audience in that market.
Distribution decisions can also benefit from demand data, as it enables executives to map local whitespaces and determine the most popular genres in their target markets. For example, "30 Coins (30 Monedas)" has outstanding demand in Spain, where it achieved a demand of 10.6x. This data shows a clear opportunity for distribution in Spain and other Spanish-speaking markets.
Programming decisions can benefit from demand data in various ways. For instance, executives can use it to determine the best release strategy for a show, as well as to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. The success of "30 Coins (30 Monedas)" in multiple markets, including Argentina and the United States, shows potential for successful programming decisions in similar markets.
Finally, demand data can provide insights into audience tastes, preferences, and behavior, which can be valuable for talent agencies and production companies. For example, fans of "30 Coins (30 Monedas)" also enjoy shows like "Bachelor In Paradise (US)" and "For All Mankind." This data can help agencies identify the best talent or brands to partner with to expand their clients' audiences.
Overall, demand data can be a powerful tool for entertainment executives in various areas of the industry. By using it to inform their decisions, they can make more informed, data-driven choices that lead to better outcomes for their businesses.
