As a TV executive, examining audience demand data can provide you with valuable insights into how well your content is performing and inform your decision-making process in several ways. Let us take the example of "60 Minutes (US)" in Germany in December 2023 to understand how you can use the provided demand data.
Firstly, consider the demand trend of the show over the last 30 days. While the overall demand for the show is good, it has been decreasing recently. Knowing this, you can use the information to plan the future programming schedule for the show accordingly. You can use Parrot Analytics' content valuation system to gauge the dollar value contribution of the show to the platform in Germany and use it to make informed decisions about how much to spend on content.
Secondly, explore the performance of the show globally across six dimensions- audience demand, travelability, momentum, franchisability, longevity, and reach. You can use this information to understand the show's global appeal, its potential to generate spin-offs or franchises, how well its demand is maintained over time, and its pace of growth. The information can come in handy if you are looking to expand your distribution footprint outside Germany or plan on acquiring the rights to the show.
Thirdly, examine the audience demographic of the show's fans and what other shows they like. This information will provide you with valuable insights into the show's target audience, their tastes, and preferences. You can use this information to optimize the marketing strategy and identify other opportunities to acquire or produce new content that will appeal to the target audience.
Fourthly, monitor the demand in different top-ranked global markets to gain insight into the show's international performance. In "60 Minutes (US)"'s case, it outperforms the average show in all the top ten markets, indicating its global appeal. You can use this information to inform your decision about where to target distribution and how to tailor your content for a particular market.
Lastly, use demand data to inform your decision about pricing and release strategy. You can leverage the audience demand information to understand the type of content that exhibits an opportunity to acquire or produce and choose which titles to acquire for your platform. You can also choose shows of the same genre or with a similar audience demographic to build upon the shows' success and further monetize the IP.
In conclusion, audience demand data is an invaluable tool for entertainment executives looking to make informed content, acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system enables you to quantify the dollar value contribution of any show to any platform in any region and use the information to make data-driven decisions.
