Demand data is a critical piece of information that can be used to help produce more informed content decisions, acquisition decisions, and programming decisions. In this article, we'll explore how demand data can help entertainment executives in various companies to make strategic decisions about their content.
The first important insight gained from the analysis of "American Monster" for the month of December 2023 in Germany is its increased demand. As the show has 2.2 times the average demand of all TV shows in Germany over the last 30 days, executives can use this information to help them make decisions about acquiring or producing similar content aimed at the true crime audience. This data helps content buyers to understand the baseline value of a title, estimate the value of exclusivity, and assess its ability to retain existing subscribers and drive new subscriptions.
The show's global demand across all platforms is good, and it has good longevity and momentum, adding to its value proposition. Additionally, demand for "American Monster" spiked in late December 2023 in Germany, which can be used to inform programming decisions, such as airing a marathon of episodes around holidays, which can recoup and build on the momentum that such spikes create.
Furthermore, content distribution decisions can be informed by analyzing where "American Monster" has its highest audience demand. The United States is the show's top market globally, where demand is good, followed by Australia. Content buyers can apply demand data to understand what type of content exhibits an opportunity for acquisition or production and target their marketing efforts on specific regions that have high demand.
Also, the show's ranking at the 97.3th percentile in the documentary genre in Germany signifies that American Monster has higher demand than 97.3% of all documentary titles in Germany. The ability to quantify a TV series' potential value to a particular platform using demand data helps TV executive operations to make specific pricing and release strategy decisions.
In conclusion, entertainment executives can leverage demand data to answer many compelling questions about their content, such as content valuation, franchisability, momentum, and travelability. As demonstrated by the analysis above of "American Monster," demand data has a crucial role in the decision-making process of producing, distributing, acquiring, and marketing content. By utilizing Parrot Analytics' global content demand and supply, executives have a better understanding of their content and the marketplace, enabling them to make well-informed decisions that lead to commercial success.
