Demand data can provide tremendous insights to entertainment executives and production houses. Let's take the example of "Batwoman", which achieved 9.4 times the audience demand of the average show in Germany over the last 30 days, indicating demand data is capable of highlighting popular shows that people want to watch.
Entertainment executives can use demand data insights to make informed content acquisition and programming decisions. This show satisfies the demands of the fans on the topic of social justice and has universal appeal, performing well in many markets globally, which can provide showrunners with new and emerging markets to target.
Distribution decisions can be made more effectively using this data, as the global performance of the show can be tracked, which includes measuring longevity, franchisability and travelability. Encouraging signs for "Batwoman" are its outstanding longevity and momentum among other factors. Audience demand for the show has increased in Germany since late January, indicating marketing campaigns can be optimized to capitalize on this spike in demand.
The show has high demand in the drama genre, higher than 99.1% of other drama titles in Germany, and it is recommended that executives look into similar shows that "Batwoman" fans are interested in, such as "Superman & Lois", "Doom Patrol", and "Titans", to name a few.
Demand data can also provide information that helps executives make more informed content valuation decisions. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Entertainment executives could determine how much to spend on content easily using the system.
In summary, demand data can help entertainment executives make informed decisions on content acquisition, distribution, and programming decisions, as well as more informed content valuation decisions. The data can be used to track global performance, measure longevity and franchisability, identify target markets, explore similar show genres, gauge marketing efficacy, predict ROI and estimate cannibalization of audiences on multiple services. Demand data can yield valuable insights that improve decision-making, leading to better returns.
