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Using Demand Data to Make Informed Content Decisions: An Analysis of 'Ben 10: Ultimate Alien' in Germany

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Parrot Analytics Insights - February 2024

For entertainment executives looking to make informed content and acquisition decisions, demand data can provide invaluable insights. For example, the demand for "Ben 10: Ultimate Alien" in Germany has been increasing recently, with 3.9 times the audience demand of the average show in Germany over the last 30 days. This indicates its popularity among audiences in the country and suggests that it may be worth considering for acquisition or distribution on German television or streaming platforms.

Comparing the show's performance on a rolling year basis versus over the last 30 days, we can see it has increased in popularity by 47.2%. Additionally, its global audience demand across all platforms is outstanding, indicating that there may be value in considering it for distribution or acquisition on a global scale.

Demand data can also provide insights into audience preferences and tastes. Many of the shows that fans of "Ben 10: Ultimate Alien" also like, such as "Ted Lasso" and "Family Guy," may be useful reference points for executives looking to explore similar content options or focus on similar genres. Audience data can also identify peak demand periods, allowing for effective use of resources and targeted advertising.

The Parrot Pulse for "Ben 10: Ultimate Alien" provides an indication of its global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach. This measurement can help executives assess the potential value of a show and its potential for future spin-offs or franchising. For "Ben 10: Ultimate Alien," travelability is good, and the show's outstanding longevity and momentum suggest that it is resonating with audiences. Its reach is okay, indicating a dedicated but not necessarily very wide audience.

Finally, demand data can be used to help with content valuation, informing decisions on how much to spend on content, and how much that content is worth. Parrot Analytics' content valuation system is powered by global content demand and supply, allowing executives to estimate the value of a title and assess its ability to drive subscriptions, mitigate churn, and more. For "Ben 10: Ultimate Alien," its high demand in Germany and globally suggests that it may have significant value as a strategic asset for a streaming platform or TV network.

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