As an entertainment executive, it is important to understand how demand data can be used to make informed content, acquisition, distribution, and programming decisions. Let’s take a look at the example of the German TV series, "Biohackers", and how its demand data can help executives make strategic decisions.
Firstly, understanding the level of demand for "Biohackers" is crucial and the good news is that its audience demand is 2.4 times higher than the average TV show in Germany over the last 30 days. This indicates that the show is popular and has potential for strong performance. Moreover, audience demand for the show has increased by 28.6% in January 2024, implying that it is gaining traction and becoming more successful. This highlights the value of demand data in understanding the popularity of a show in a given market, and hence its potential to contribute to a platform’s growth and revenue.
Secondly, analyzing demand data for similar shows enjoyed by fans of "Biohackers" is important as it can reveal trends and preferences, helping executives make informed content decisions. By analyzing similar shows, entertainment executives can gain insights into the kind of content that audiences enjoy and they can use this information to develop new shows that are more sought-after. Additionally, this data can help executives to identify ideal programming "pairing" for 'Biohackers' that will fit within established audience viewing habits.
Thirdly, understanding the show's audience demand trends over time is crucial to understand how it performs and how it maintains audience demand. In the case of "Biohackers", its trending data is looking positive: demand for the show has been increasing recently. Its momentum, or pace of growth, is also good indicating an upward trend. Moreover, longevity, which measures how well audience demand is maintained over time, is okay, suggesting that "Biohackers" has the potential to maintain audience demand and contribute to a platform’s stable growth beyond its date of availability.
Lastly, examining demand data for "Biohackers" in different global markets is worth considering. By looking at its demand in different markets, entertainment executives can gain insight into which regions it is most popular and areas where its potential for growth could be. It’s important to note that travelability, which quantifies a show's international demand relative to its home market, is an independent measure of the show's global performance, and while "Biohackers" had poor travelability, demand performance in Ukraine was okay; this could indicate a need to investigate why the show is generating interest in this area to leverage this factor for the growth of a platform.
The impact of "Biohackers"’s performance shows how valuable demand data is in understanding audience behavior and preferences, which can help entertainment executives make informed decisions about programming, content, distribution, and acquisition strategies. Through this data, executives can understand the value of the show and quantify it and be better positioned to make the right decisions. Demand data powers Parrot Analytics’ content valuation system, which can be used to reveal the dollar value contribution of any title to any platform in any region and enable powerful and data-driven decisions by entertainment executives.
