As an entertainment executive working for an OTT platform or any other related company, using audience demand data is a powerful strategic tool that can help make informed decisions about content valuation, acquisition, programming, and distribution. An excellent example of how demand data can help is the case of "Black Clover" in February 2024 in Germany.
Using demand data, entertainment executives can determine the value of content on a streaming service. For instance, Parrot Analytics' content valuation system is powered by global content demand and supply, enabling executives to calculate the dollar value contribution of any title, region, or platform. For "Black Clover," with 2.2 times the audience demand of the average show in Germany over the last 30 days, executives can estimate the content's value.
Demand data also allows executives to determine what content is most popular in their market like Germany or on a global scale. In the case of "Black Clover," demand data shows that other shows that fans of the anime like are "Attack On Titan," "Demon Slayer: Kimetsu No Yaiba," "The Rising Of The Shield Hero," among others. With such knowledge, executives can acquire or develop content in a related genre to complement their catalog.
Demand data also helps executives to identify opportunities to acquire or produce content, as well as map local whitespaces. With demand data, executives can assess a TV series' ability to drive subscriptions and mitigate churn. For instance, demand data reveals that the audience demand for "Black Clover" in Germany increased in February 2024 by 2.9%. This information is invaluable as it shows the growth potential of the series, and executives can leverage this information to make acquisition decisions.
Furthermore, demand data can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. This information is helpful to executives in determining how to release and price content optimally, build marketing campaigns, engage the right audience, and ensure that content is seen by the right people on their platform.
In conclusion, using demand data to make informed content, acquisition, programming, and distribution decisions is the way forward for entertainment executives. The case of "Black Clover" in February 2024 in Germany highlights the importance of demand data and how it can be leveraged to determine the value of content, identify opportunities to acquire or produce content, map local whitespaces, and quantify platform-specific marginal revenue contribution. This information is invaluable to executives, and it sets them apart from others who do not use such data as part of their strategic decision-making process.
