If you are an entertainment executive, you can use demand data to make more informed acquisition and programming decisions. Parrot Analytics' content valuation system is based on demand data and can help you determine how much to spend on a specific title or content library.
Let's take the example of "Bocchi The Rock!" and how its demand data can help with content valuation and programming decisions. The show has 2.6 times the audience demand of the average show in Germany over the last 30 days, indicating that its demand is good. This level of demand is only present in 8.6% of TV shows, which means that "Bocchi The Rock!" is performing better than most TV shows. The demand for the show has been increasing recently, which indicates a positive trend.
As an entertainment executive, you can evaluate the travelability and global appeal of the show to produce or acquire content to support global SVOD expansion. The demand for "Bocchi The Rock!" in Germany was 20% of the demand in its country of origin, Japan, which may make it a good candidate for a Japanese expansion. Meanwhile, its outstanding worldwide audience demand across all platforms indicates strong potential to expand globally.
Demand data can also be used to identify what type(s) of content exhibit opportunities to acquire or produce. We can look at other shows that are popular within the same genre, such as "Chainsaw Man", "Frieren: Beyond Journey's End", "Jujutsu Kaisen", and "Overlord", to inform similar programming decisions.
By examining the top 10 global markets where "Bocchi The Rock!" is most in-demand over the last 30 days, we could identify potential markets to distribute the show. For example, while Japan is the show's number one market globally, the United States also has outstanding audience demand. The show also outperformed the demand of the average TV show in China, Brazil, Mexico, South Korea, France, Taiwan, and Netherlands, indicating potential demand in these markets.
Demand data can also inform decisions around pricing and release strategy. For instance, when working on the release strategy for "Bocchi The Rock!", the show's momentum and spike in demand in late January in Germany could indicate whether a marketing campaign requires optimization. Additionally, comparing the performance of "Bocchi The Rock!" on a 1 year rolling basis against the last 30 days reveals insights into how well the show has held up since it premiered, and whether it requires additional marketing spend.
Overall, utilizing demand data can help you make more informed content acquisition, distribution, and programming decisions.
