If you're an entertainment executive looking to make informed decisions about content acquisition and distribution, Parrot Analytics' demand data can help you. Let's take a look at an example of how demand data provides insights into decision-making as an executive, using Brooklyn Nine-Nine.
Content Valuation: Demand data has shown that Brooklyn Nine-Nine has an outstanding level of demand in Germany, 15.8 times the audience demand of the average show in the country over the last 30 days. That's an impressive figure that puts the show in the top 2.7% of all TV shows. Also, the show's demand outperformed the average show in all of the top 10 global markets where it's most in-demand. This data can be useful in content valuation, enabling executives to know a show's worth, how much it can contribute to a platform, and how it performs in the market.
Subscriber Retention and Acquisition: Parrot Analytics demand data can help with subscriber retention and acquisition, allowing executives to make informed decisions about the type of content that resonates best with audiences. For example, comparisons with other titles shows that Brooklyn Nine-Nine fans are similar to fans of shows like Rick and Morty, Doctor Who (2005), and Game of Thrones. The show has exceptional audience demand across all platforms and has strong momentum and reach, which suggests that it can help acquire new subscribers and retain current ones.
Marketing: Parrot Analytics' demand data contributes to a better understanding of audience preferences and the effectiveness of a marketing campaign. The show's momentum has been outstanding, indicating an ongoing increase in its popularity. Knowing how well an ongoing marketing campaign is doing, as feedback directly from the audience gives creative and marketing teams some direction to optimize their strategy, before or after release.
Distribution: Parrot Analytics' demand data can provide insights for deciding which platforms to target for content distribution. For Brooklyn Nine-Nine, the data reveals that the United States is its number one market globally, but it also has a high level of demand in other countries like the UK, Canada, Australia, Germany, France, Brazil, the Netherlands, and India. This data can help executives decide which platform to target in each of these countries or make decisions about expanding their global reach.
There are several other ways demand data can help executives make informed decisions about content, such as concept testing through affinity analysis, supply and demand decisions concerning what content to buy or produce, determining optimal release strategy, exploring opportunities for franchisees, under-monetized titles, and identifying whitespace opportunities globally.
In summary, Parrot Analytics' demand data powered by global content demand, and supply can help executives make more informed decisions about content acquisition, distribution, programming, and content valuation. Its analysis of Brooklyn Nine-Nine in Germany has proven valuable in illustrating how demand data can support strategic executive decision-making in various aspects of the content industry.
