As an entertainment executive, or as a content distributor, targeting the German market and beyond, "Castle" is a great example of how demand data can be used to make informed decisions about content acquisition, distribution, programming, and even content valuation.
"Castle" has performed exceptionally well on a rolling year and for the last 30 days in Germany. Its demand has increased 26.4% compared to the rolling year average, and it achieved 5.6 times the average show in Germany for the last 30 days. Furthermore, it has a high percentage in the romance genre, ranking at the 99.0th percentile in this category in Germany. Understanding this level of demand is crucial for any entertainment executive to make informed programming decisions for their platform or network.
Demand data can also be used to inform content acquisition decisions. For instance, knowing that "Castle" has good demand in Germany, France, Netherlands, United Kingdom, Canada, India, and Brazil, a content distributor can use this information to make decisions about where to distribute the series and how to allocate marketing funds. The demand data signals an opportunity for potential growth in these markets.
Another interesting insight for executives also comes from understanding the show's audience preferences. In the case of "Castle," audiences across the world who express a liking for the series also tend to enjoy other titles such as "Rick and Morty", "MasterChef (AU)", "FBI : Most Wanted", and "The Mandalorian." This data can be used to inform content acquisition and programming decisions.
Finally, demand data can be used to value content effectively. In the case of "Castle," its audience demand across all platforms and countries is outstanding. The show's longevity, momentum and reach are similarly exceptional. These figures can be used to reveal the dollar value contribution of the title to any platform, in any region. As such, a platform executive or a producer can use the data to inform decisions about how much to spend on content, how a title drives engagement across the rest of the catalog, or how a series can be optimized for success. It can also be used to assess a TV series' ability to drive subscriptions and mitigate churn.
Overall, "Castle" is a great example of how demand data can be used to inform intelligent decisions around content acquisition, content valuation, programming, and distribution. With this information at their disposal, entertainment professionals can make more informed decisions that maximize the audience reach and ROI of their content.
