For entertainment executives, understanding audience demand is crucial to make informed content decisions, programming decisions and distribution decisions. The recent analysis of "DC's Legends Of Tomorrow" in October 2023 in Germany shows how demand data can help executives in their strategic decisions.
With 10.8 times the audience demand of the average show in Germany over the last 30 days, demand for "DC's Legends Of Tomorrow" is exceptional. Such data aids in content valuation by calculating the dollar value contribution of the title to the platform in a particular region. Therefore, when making acquisition decisions, a platform can rely on demand data to determine how much to spend on the title.
The show's performance, its rank of #136 in Germany in October, and its 99.4th percentile ranking in the drama genre are useful for programming decisions. Such rankings can help executives determine how to allocate available resources, such as marketing budgets, among titles.
The analysis shows that only 2.7% of all TV shows reach this level of demand, hence making it a valuable asset to acquire or produce for content financing companies and talent agencies. The information on other shows that are enjoyed by fans of "DC's Legends of Tomorrow" can aid in content acquisition decisions as studios and content distributors can decide whether to produce spin-offs or franchises to serve the show's fanbase.
Furthermore, the data on how demand for the show has increased in Germany by 13.9% in October is useful information for distribution decisions. OTT and SVOD platforms can respond to demand levels in a particular region to optimize their content offering to local audiences.
Finally, examining the top 10 global markets where "DC's Legends Of Tomorrow" is most in-demand reveals how content teams responsible for international expansion can leverage demand data to understand their global audience, and distribute accordingly. It shows that while the highest global market is the United States, there is good demand for the show in other geographies. Therefore, content teams can create localized versions or promote the content locally to reach wider audiences.
In conclusion, demand data, as demonstrated through this analysis of "DC's Legends Of Tomorrow," can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. The data has a direct connection to content valuation, making it especially valuable to OTT and SVOD executives tasked with optimizing their platforms in different regions.
