As an entertainment executive, you need to make smart and informed decisions to invest or distribute content that connects with your target audience. Parrot Analytics' demand data analysis provides you with insights into the audience's engagement with a TV show, which can inform your content, acquisition, distribution, and programming decisions. Let's use the example of "Deadliest Catch" in December 2023 in Germany to identify how these insights can help you.
Firstly, one essential question you might be asking is how much is "Deadliest Catch" worth? To answer this question, you need to understand the show's value contribution to your platform in any region. Parrot Analytics content valuation system uses demand data to reveal a content portfolio's dollar value contribution to any platform. Based on the demand data for "Deadliest Catch," we can conclude that this show has good demand in Germany. However, the demand for this show has been decreasing recently compared to its demand from earlier periods to be of any reasonable value.
Another important question is how to identify the type of content that would perform well on your platform? Demand data can help you identify the popular genres in your local market. For instance, "Deadliest Catch" ranks at the 98.9th percentile in the documentary genre in December 2023 in Germany. This means it has higher demand than 98.9% of all documentary titles in Germany, which indicates that there is a market for this type of content in Germany. This kind of information can help to identify which kind of content you should be acquiring or producing.
Using the audience enthuse metrics and audience demand data, you can also determine how to make content with options that will resonate with its audience better. For example, other shows that fans of "Deadliest Catch" also enjoy are "The Blacklist," "Star Trek: Strange New Worlds," "Rick And Morty," "Bering Sea Gold," "Star Trek: Picard," "The Mandalorian," "Amphibia," "Resident Alien" and "Secret Invasion." You can use demand data insights to acquire content that will resonate with your audience, such as similar shows or more content in the same category.
Demand data also helps establish the popularity, reach, and audience retention of a particular TV series. For "Deadliest Catch," the show has had excellent demand and maintained this demand over time. It has also managed to reach a wide audience, which could attract new subscribers to your platform, given the outstanding reach the show has. Additionally, the demand for the show has decreased in Germany by 93.2% during December 2023. Understanding this kind of trend can help you make informed programming decisions and shift your investment towards popular shows to keep the audience engaged and attract new subscribers.
Finally, you can use demand data to assess the show's performance in different markets globally. For example, the demand for "Deadliest Catch" in Germany was 31% of its demand in the United States, where it is the number one market for this show. The show outperforms the demand for the average TV shows in each of the top 10 global markets where it is the most in-demand. This kind of information can help you determine where to distribute your content or find opportunities to invest in new ventures.
In conclusion, as an entertainment executive, you can use demand data to inform your content, acquisition, distribution, and programming decisions. By analyzing the insights we have shared above for "Deadliest Catch," you can assess the show's performance in different markets, identify popular genres, create content that resonates with its audience, value content using Parrot Analytics content valuation system, and make informed content decisions to maximize your investments and grow your platform's subscriber base.
