For entertainment executives looking to make more informed content decisions, demand data on TV shows like "Dr. Stone" can be a valuable tool. By analyzing the demand for this particular show in Germany during February 2024, we can learn a lot about how demand data can provide insights into programming, distribution, acquisition, and content decisions.
For example, using demand data, we can see that "Dr. Stone" has been performing well in Germany, with 6.3 times the audience demand of the average show in the country over the last 30 days. This high level of demand means that the show is likely to be a valuable asset for any streaming platform or network looking to engage viewers and encourage subscriptions.
In addition to audience demand, demand data can provide information on other key metrics such as show rank, genre performance, and international appeal. For example, "Dr. Stone" achieved the peak rank of #245 in Germany, showing the show has a solid viewer base. It also ranks at the 98.0th percentile in the comedy genre, meaning it has higher demand than 98.0% of all comedy titles in Germany. This information tells us that, for a streaming platform or network looking to program or acquire comedy content, "Dr. Stone" is a top contender.
Moreover, comparing the show's performance over the last 30 days to the whole year, demand data reveals that the show has increased its popularity with a peak demand that rose from 9.1 to 9.7 times the title average, indicating that there might be something to the show that is currently resonating well with audiences.
Demand data can also provide insights into international appeal, with "Dr. Stone" performing well globally, particularly in China and Japan, where the demand for the show is outstanding. This information is useful for TV executives that are looking to expand their streaming services into new international markets and need to identify which shows will resonate well with audiences in different regions.
Finally, demand data is helpful for answering the most pertinent questions that entertainment executives need to address. For instance, demand data tells us which shows have the potential to drive new subscriptions and audience engagement, which shows to acquire to retain current subscribers and reduce churn, and which titles are most in-demand across global markets. Demand data can also answer questions like how much a show is worth to another streaming platform, how a show can be optimized for success, and how pre-release marketing can be optimized to ensure peak audience engagement.
In conclusion, for entertainment executives, demand data can be a powerful tool when making strategic decisions around programming, acquisition, distribution, and content. By using demand data, executives can determine which shows will be the most valuable assets within their libraries, identify emerging trends and genres, and optimize their release strategies and pricing. To get started on applying demand data to your decision-making process, look to the Parrot Analytics' content valuation system, which is powered by global content demand and supply.
