As entertainment executives, it is important to use data to make informed content acquisition, distribution, and programming decisions. One valuable metric to examine is audience demand data, which can help you assess the popularity, reach, trajectory, and potential earnings of a particular TV series. In this respect, examining the case of "Dragon Ball Super" in Germany in February 2024 offers some noteworthy insights into how demand data can be used to guide strategic decisions.
First of all, looking at the demand metrics for "Dragon Ball Super," we find that the show has a demand of 5.5 times the average TV show in Germany over the last 30 days, meaning that it is performing well. Furthermore, with an increase in demand of 45.0% during February, the show seems to be experiencing a spike in popularity. This makes it worthwhile to examine the reason for this spike, such as any particular marketing campaign or promotional event that drove additional interest in the show. Evaluating the show's performance metrics on a rolling year versus the last 30 days can provide insights into short- and long-term performance trends.
Moreover, by examining the top 10 global markets where "Dragon Ball Super" is most in-demand over the last 30 days, we can see that the show achieved outstanding audience demand in each location, outperforming the demand of the average TV show. This can help inform potential distribution decisions, as executives can prioritize investment in markets that have high demand for the show and allocate resources accordingly.
Another interesting metric to examine is travelability, which refers to a show's international demand relative to its home market. For "Dragon Ball Super," travelability is stated to be outstanding, indicating the show's ability to appeal to audiences beyond its country of origin, Japan. This can be particularly useful when deciding which markets to include when distributing or licensing the show to other regions.
Additionally, looking at the show's genre and fan affinity can inform programming decisions. For example, we know that "Dragon Ball Super" ranks at the 97.7th percentile in the comedy genre, making it a clear outlier in terms of demand compared to other comedy titles in Germany. Additionally, the show's fans have shown a liking for other titles such as "Rick and Morty," "Bob's Burgers" and "My Hero Academia." By utilizing this information, executives can make more targeted decisions about content acquisition based on genre and similar fan-linked titles.
Finally, the Parrot Pulse for "Dragon Ball Super" can offer a robust measure of the show's global performance across six different dimensions, providing executives with a holistic understanding of the show's performance: audience demand, travelability, longevity, momentum, franchisability and reach. By examining these dimensions, executives can estimate a show's potential returns on investments and make informed content valuation and financing decisions that maximize profitability.
To sum up, examining the case of "Dragon Ball Super" offers valuable insights into how demand data can inform content acquisition, distribution, and programming decisions for entertainment executives. Demand data can help executives make decisions related to content valuation, global appeal, relative performance, fan affinity, and franchise potential. By relying on demand data and Parrot Analytics' comprehensive metrics, executives can make strategic data-driven decisions that foster greater profitability and better satisfaction from customers.
