As an entertainment executive, you are always looking for ways to make smart content decisions and drive audience engagement. One way to do this is by leveraging demand data, which can provide insights into a show's current performance and its potential future success. Let's take a look at how demand data for "Evil" in Germany for January 2024 can inform your content decisions.
Content Valuation: With 2.6 times the audience demand of the average show in Germany over the last 30 days, demand for "Evil" is good. Only 8.6% of all TV shows have this level of demand. Demand has been decreasing recently, which may impact how you value the series and its potential to drive subscribers.
Travelability: "Evil" has higher demand in the US, its country of origin, than in Germany, suggesting that it may not travel as well internationally. However, its audience demand across all platforms is still outstanding, providing a possible opportunity to expand the show's global presence.
Franchisability: "Evil" has good franchise potential, according to the Parrot Pulse, which measures a show's spin-off potential. This could be valuable when considering the show's potential to generate additional revenue in the long-term.
Programming Decisions: By looking at the shows that "Evil" fans also like, including "The Boys", "The Expanse", and "Foundation," you can gain insight into the show's target audience, which could inform programming decisions and future content acquisition strategies.
Distribution Decisions: "Evil" outperforms the demand of the average TV show (1x) in each of the top 10 global markets where it is most in-demand. This indicates that there may be potential for "Evil" to perform well in other markets and suggests that there is value in considering the show for international distribution.
Acquisition Decisions: While demand for "Evil" in Germany has decreased slightly, it is still performing well compared to the average show in the country. Examining the show's performance over a rolling year could provide insights into its potential future success, as well as how you might value content going forward.
In summary, demand data can provide valuable insights into a show's performance, audience, potential, and value to a platform. By using these insights to inform content, acquisition, distribution, and programming decisions, entertainment executives can make more informed decisions that can ultimately drive audience engagement and revenue growth.
