If you're an entertainment executive looking to make informed content or acquisition decisions, demand data is an invaluable resource. In this example, we'll take a look at how demand data can be used to analyze "Fraggle Rock: Rock On!" and help you make better decisions.
Content valuation is an important aspect of decision making for TV executives. Demand data is a fundamental factor in determining a show's worth. The demand of "Fraggle Rock: Rock On!" in Germany, as compared to the average show in Germany over the past 30 days, is 4.4 times higher. Only 8.6% of all TV shows have this level of demand. This indicates that the show is quite valuable and sought-after in Germany.
Another critical factor to consider is reach, or audience size. The seemingly universal appeal of Fraggle Rock, with its beloved characters and classic songs, has propelled the show to the 97.3th percentile in the family genre in Germany. As a result, it has higher demand than 97.3% of all family titles in the country. This highlights the show's sizable audience, and suggests that its reach could be successfully leveraged for other content-related decisions.
Momentum is another essential aspect to consider when making content and acquisition decisions. Audience behavior in February showed inconsistent demand: demand peaked mid-month, but then decreased by 17.2%. Nonetheless, the recent upward trend in demand for the show, with 2.1 times the average over the last 90 days, suggests that "Fraggle Rock: Rock On!" may be gaining popularity in Germany. After all, the show's average demand for the last 30 days was 4.4 times the title average, which is roughly six times its performance compared to the rolling average of the past year.
Looking at the Parrot Pulse for "Fraggle Rock: Rock On!" provides us with independent details to evaluate its performance. Longevity, which measures how well audience demand is sustained over time, is one such metric. For this show, longevity looks poor. However, its global audience demand seems okay, and audience demands in all of the ten major markets for "Fraggle Rock: Rock On!" exceed the demand of the average TV show.
The travelability of "Fraggle Rock: Rock On!" - a measure of how well the show would perform outside of its home market - appears to be poor. That being said, the show does show greater potential in international markets such as Germany, New Zealand, Canada, Norway, Poland, Portugal, Czechia, and Australia, where it surpasses the average demand for TV shows in each of these regions.
Finally, analyzing the top 10 global markets where "Fraggle Rock: Rock On!" is most in-demand shows us that this TV series has seen increased popularity over the recent past, which may indicate that demand will continue to climb. A more detailed analysis of the markets where a show is in greatest demand, on a rolling year basis, can help executives to make informed acquisition decisions.
In summary, analyzing demand data can assist television executives in making more informed decisions regarding content creation, acquisition, and distribution. By evaluating metrics such as content valuation, reach, momentum, longevity, and travelability, "Fraggle Rock: Rock On!" can be evaluated against global and regional demand, which ultimately empowers executives to make smart decisions about the show's future.
