As an entertainment executive, it can be difficult to make informed content decisions, acquisitions, or distribution strategies without a clear understanding of audience demand. Using the recent example of "Friends: The Reunion" in Germany as a case study, Parrot Analytics' demand data can provide valuable insights to help make better decisions.
One of the key considerations for entertainment executives is content valuation, and demand data plays a critical role in determining the value of a given title. For example, a series that has 2.6 times the audience demand of the average show in Germany, like "Friends: The Reunion," will have a higher economic valuation given its popularity, driving engagement and offering more opportunities for monetization. In Germany, Friends: The Reunion's demand surpassed 97.8% of all documentary titles, making it a highly sought-after title in its genre.
By analyzing the change in demand over time, executives can assess a title's momentum, longevity, and travelability. In January 2024, the demand for "Friends: The Reunion" in Germany increased by 0.9%, indicating strong momentum. Comparing its one-year rolling demand to the last 30 days, the show has seen a 20.8% increase in peak demand, and its average demand has increased from 1.8 to 2.6 times the title average, showing increased popularity.
Besides content valuation, demand data can inform strategic decisions around programming, acquisition, distribution, and marketing campaigns. For example, executives can use demand data to evaluate which titles resonate with their current audience and attract new subscribers, providing information on which titles to acquire for retention or acquisition purposes. Moreover, audiences who enjoyed watching "Friends: The Reunion" can also tune in to shows like "Friends," "House of the Dragon," or "Game of Thrones" that have similar demand patterns.
In addition, "Friends: The Reunion" has a high demand in China, ranking number one globally; this informs executives of the significant opportunity to expand into that market. Finally, executives can use demand data to optimize release strategies, such as capitalizing on demand spikes, and to discover new opportunity markets for content distribution.
In summary, demand data can guide executives in making more informed decisions for content, acquisition, distribution, and marketing campaigns. By leveraging Parrot Analytics' demand data, executives can make evidence-based decisions that lead to successful and profitable projects.
