As an entertainment executive working in an OTT or a pay TV network, you want to know how demand data can help you make informed content decisions, programming decisions, and acquisition decisions. You also want to understand how demand relates to the valuation of content. Therefore, let's take a look at "Good Omens" and how analyzing its demand data in Germany would help you make smarter business decisions.
One of the main benefits of demand data is that it can aid in content valuation. Parrot Analytics can calculate the dollar value contribution of any title to any platform in any region. Using this data, an executive can determine how much a series is worth and how much to spend on acquiring or producing content. In the case of "Good Omens", the show has 12.0 times the audience demand of the average show in Germany, showing its high popularity in the region. Be it a pay TV network or an OTT platform, one could use this information to determine whether it is a strategically valuable asset to their streaming service. Similarly, they can estimate its exclusivity value using demand data.
Furthermore, by analyzing audience demand data, you can gain insights into the show's performance, which helps when making programming decisions. In the case of "Good Omens", we learned that demand for the show in Germany increased by 16.0% in February. Additionally, we noticed that it moved up 54 spots in ranking during the same month. This data would be helpful to programming executives who would like to track the success of a show and measure performance regularly.
Demand data can also help executives assess the value of a show's potential international success. "Good Omens" has an outstanding travelability and a higher demand for the show in the UK, its country of origin. This shows its international potential. Thus, companies can leverage demand data to understand where the show might be more in demand, explore new market opportunities, design an appropriate release strategy and pricing strategy, and make informed content acquisition decisions.
Another important factor in programming decisions is competitive benchmarking. In the case of "Good Omens", we learned that the show outperforms the demand of the average TV show in each of the top ten markets where it is in-demand. This means that the show is more popular than its competitors in each of these markets. These insights allow an executive to compare their content against other titles in the market, setting benchmarks and developing more impactful programming strategies.
Finally, franchise and spin-off potential is an essential criteria for determining the value of a series. In the case of "Good Omens", the show's franchisability is deemed outstanding, showing its ability to create spin-off series and monetize IP.
In conclusion, demand data is a crucial aspect of decision-making for executives working in the entertainment industry. It helps in content valuation, programming decisions, acquisition decisions, and competitive benchmarking. With the help of tools like Parrot Analytics, executives can harness the power of demand data to create data-driven decision-making processes, making informed business decisions to ultimately achieve success in a highly competitive industry.
