As an entertainment executive, you need to make informed decisions on content valuation, acquisition, distribution, and programming. Demand data provides you with insights that enable you to make strategic decisions that grow your business. By examining the demand for "Henry Danger" in Germany in January 2024, we can show you how demand data can be useful in your decision-making process.
Content Valuation:
Demand data is the bedrock of content valuation. Using Parrot Analytics' content valuation system, we can estimate how much "Henry Danger" is worth to any platform in any region. The show's demand has been outstanding over the last 30 days in Germany, with 9.1 times the audience demand of the average show in the country. Further, it has a travelability score of outstanding, meaning it has great potential for success in international markets. This information will enable an entertainment executive to determine how much "Henry Danger" is worth to their platform and how much to invest in it.
Acquisition and Distribution:
Demand data can inform acquisition and distribution decisions. If you're considering distributing "Henry Danger" in a new market, you can look at its performance in other markets to gauge potential demand. In the case of "Henry Danger," its demand in Germany was 44% of that in the United States, its country of origin, indicating strong potential for success in Germany. Additionally, you can look at other shows that are popular amongst "Henry Danger" fans in Germany, such as "Re: Zero -starting Life In Another World (ゼロから始める異世界生活)," "Beat Bugs," and "Fraggle Rock: Rock On!." Knowing what shows are popular among your target audience can guide your target acquisitions.
Programming:
Demand data directly impacts programming decisions. By analyzing the trends in audience demand, you can identify the best time to release content, such as the demand for "Henry Danger," which spiked in late January in Germany. Knowing this information will help you determine the optimal release strategy for your content. Furthermore, examining the show's performance in the family genre in Germany indicates that "Henry Danger" has higher demand than 99.3% of all family titles in the region. This information is useful for identifying under-monetized shows that could be better promoted as they have an existing audience.
Retention and Acquisition:
Demand data can help entertain executives to retain and acquire subscribers. In this case, we can examine the demand for "Henry Danger" in the top ten markets globally where the show has the most demand, such as the United States, South Africa, the Netherlands, Nigeria, Brazil, and Italy. You can use this information to identify which titles to buy to keep current audiences happy while also attracting new viewers to your platform.
In conclusion, demand data is a valuable tool that can inform content valuation, acquisition, distribution, programming, and retention. By examining the demand for "Henry Danger" in Germany, we showed how demand data can be used to make informed decisions that grow your business. Entertainment executives can use demand data to gain an understanding of the specific tastes of their viewers and to evaluate the overall popularity of their content better.
